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Beauty and Personal Care in the United Kingdom

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    Report

  • 145 Pages
  • April 2023
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2626627
Beauty and personal care in the UK experienced strong total current value growth in 2022, partly driven by soaring inflation, which resulted in strong price hikes for consumer goods. Inflationary pressures seeped across the UK, stemming from the pandemic, with the surge in demand for consumer goods impacted by sourcing and supply chain problems, which was aggravated by Russia’s invasion of Ukraine. However, this did not deter consumer spending across beauty and personal care categories, with UK...

The Beauty and Personal Care in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value growth in mass skin care slows down
  • Mass adult sun care records the highest value growth
  • Continued growth momentum for mass colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Premiumisation trend will remain a key concern for mass players
  • Sustainability to remain a key feature in mass product innovation
  • Economic crisis will continue to benefit mass players
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium beauty and personal care continues to grow through consumer indulgence
  • Skinification spreads to other categories, such as hair care and bath and shower
  • Unisex products become more popular, especially in premium fragrances
  • Technology to play an increasingly important role in the purchase of premium beauty and personal care products
  • “Lipstick effect” will shift to hair care in the forecast period
  • Popularity of dupes will create stronger competition for premium products
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Growth momentum continues for baby and child-specific products in 2022
  • Baby and child-specific sun care sees the fastest growth
  • New launches address consumer demand for natural ingredients
PROSPECTS AND OPPORTUNITIES
  • Sustainability will remain a key strategy for manufacturers
  • Despite the continued premiumisation trend, private label still holds opportunities
  • Declining birth rate raises concerns about maintaining growth
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • The impact of inflation fosters declines for bath and shower
  • Liquid soap and hand sanitisers lose volumes as consumers relax their hygiene habits
  • Private label gains share as consumers cut back on essential items due to cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
  • General volume decline of bath and shower expected to continue
  • Refillable pouches and bottles set to take over the bath and shower category
  • Skinification to grow in the forecast period as consumers focus on value for money
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Colour cosmetics continues to grow in 2022
  • Natural make-up looks continue to be important as consumers rationalise their routines
  • Polarisation of consumers
PROSPECTS AND OPPORTUNITIES
  • Consumers will look for skinification and active ingredients to reach new beauty ideals
  • Sustainability and ethical practices are becoming requirements
  • Digital beauty solutions are becoming more commonplace
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorants experiences recovery as consumers return to their normal social lives
  • Unilever has varied strategies to maintain its lead in deodorants
  • Trending D2C brand Wild Cosmetics expands to store-based retail
PROSPECTS AND OPPORTUNITIES
  • Deodorants expected to recover in the forecast period
  • Sustainable and natural deodorants likely to become mainstream
  • Deodorants with skin beauty benefits expected to grow in popularity
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Rising prices offset the volume decline
  • Shifts in channel distribution, with growing e-commerce penetration and rising sales through discounters
  • Companies include body positivity in their messaging to appeal to a wider consumer base
PROSPECTS AND OPPORTUNITIES
  • Manufacturers could aim to recapture sales through adding value
  • Sustainability will continue to be a top priority for companies
  • Dermaplaning, which is a competing trend, could create new opportunities
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2017-2022
  • Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fragrances sees value recovery from the COVID-19 pandemic in 2022
  • Consumers trade up to premium products
  • Store-based retail regains traction
PROSPECTS AND OPPORTUNITIES
  • While volumes will continue to rise despite inflation, gifting could be impacted
  • Some celebrity brands could be successful
  • Sustainability continues to play a key role in consumers’ shopping behaviour
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2017-2022
  • Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Salon professional hair care outperforms the overall category but faces challenges
  • Scalp care treatments see growing demand
  • Styling agents starting to evolve
PROSPECTS AND OPPORTUNITIES
  • After decline in 2022, volume sales of colourants set to rebound in 2023
  • Social media will influence spending habits
  • Established mass brands to benefit from premium features
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Skin care products lead growth in men’s grooming
  • Products focused on men’s specific needs remain important
  • Mental health is becoming a key topic of discussion for men’s grooming brands
PROSPECTS AND OPPORTUNITIES
  • Sustainability is an essential area for development in men’s grooming
  • Unisex products represent a threat to certain categories
  • Razors and other shaving products set to continue their volume decline, while beard care products will continue to grow
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Core oral care categories grow as consumers focus on oral hygiene
  • Entry-price power toothbrushes grow as consumers look for more affordable options
  • Manual toothbrushes and denture care return to growth as the pandemic eases
PROSPECTS AND OPPORTUNITIES
  • Consumers’ focus on health and hygiene will benefit oral care
  • Clean and green products centred on sustainability set to grow in the forecast period
  • Beauty trends will become more visible in the oral care space
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2017-2022
  • Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Price increases and competition from colour cosmetics contribute to skin care volume contraction
  • Transparency and sustainability becoming the norm across premium skin care
  • Growing popularity of dermocosmetics leads to a greater focus on skin education
PROSPECTS AND OPPORTUNITIES
  • Hybridity between skin care and colour cosmetics will create challenges for future growth
  • Skin care players will need to invest in innovation beyond basic skin care
  • Bricks-and-mortar retailers explore personalised skin care experiences
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2017-2022
  • Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Heatwaves and a return to travel maintain a strong performance for sun care
  • Manufacturers and retailers reshape sun care, making it more sustainable
  • Mass sun care outperforms premium due to cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
  • Heightened awareness to drive growth in sun care in the forecast period
  • Year-round sun care expected to gain traction in the coming years
  • Competition from SPF beauty products set to grow in the forecast period
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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