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Sportswear in the United Kingdom

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    Report

  • 25 Pages
  • December 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2626629
Sportswear in the UK is characterised by visible polarisation, with growth pooling at the top and bottom ends while the squeezed middle struggles. Premium lifestyle and performance brands like lululemon are expanding their presence, while value-driven players such as Decathlon are gaining ground with competitive prices. The success of national teams, particularly the Lionesses, has driven demand for replica kits and women's sportswear ranges.

This Sportswear in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation as consumer segments shift towards premium and value options
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • lululemon and Decathlon gain at market extremes
  • CHART 2 Analyst Insight
  • National sports teams’ success fuels sportswear growth
  • Athleisure trend drives demand for sports apparel
WHAT’S NEXT?
  • Immersive store design looks to elevate premium activewear
  • CHART 3 Vuori UK Expansion Offering Luxury Sportswear
  • Sustainability efforts to increase as core brand differentiator
  • Localised partnerships ties through collaborations
COMPETITIVE LANDSCAPE
  • adidas continues to gain share from leader Nike in consolidated landscape
  • Leaders adopt different strategies in face of rising competition
  • Hoka pop-up creates vibrant hub and buzz for runners
  • CHART 4 Hoka Releases Latest Running Shoe With Unique Pop-Up in London
CHANNELS
  • Retailers blend online and offline experiences
  • Tala embraces omnichannel strategy with first physical store
  • Retail expansion supports sustainable product initiatives
  • CHART 5 Finisterre Stores Strengthen Eco-Friendly Product Initiatives
PRODUCTS
  • Sustainability drives innovation in sportswear design
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nobody's Child eBay Collaboration
  • CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
  • CHART 10 Amazon Haul Feature Launches in the UK
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the United Kingdom 2025
  • CHART 13 Key Insights on Consumers in the United Kingdom 2025
  • CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Macroeconomic pressure impacts consumer spending habits
  • Market polarisation drives diverging consumer values
  • Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
  • Consumers set to drive sustainable and tech-enhanced shopping experience
  • Sportswear predicted to record further strong growth
  • Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
  • Asda Stores strengthens lead of fragmented landscape with private label line
  • Topshop relaunches with new strategy, fuelling growth
  • Emerging brands focus on niche strategies and community engagement
CHANNELS
  • Retail offline remains crucial despite e-commerce growth
  • Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
  • Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources