Paper Thin: Demand for Stationery Products Will Decrease as Digital Communication Intensifies
The Retail Market for Stationery Products
The decline of sales in the Retail Market for Stationery Products has been ushered by the digitalization of the economy and the rise of electronic communication forms such e-mail and electronic invitation websites, which have drained demand for traditional paper products. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. Although improving economic conditions are expected to slow revenue decline, the five years to 2018 were overwhelmingly negative for the sale of stationery products. Over the five years to 2023, stationery product retailers will contend with intensifying competition from substitute forms of communication. Indicative of this trend, the percentage of services conducted online is anticipated to expand steadily, pulling consumers and businesses away from traditional paper correspondence and subduing industry demand.
Companies in this industry sell stationery products used for writing, drawing, filing and similar applications. Greeting cards and printer paper are excluded from this report. This report discusses the size of the retail market for stationery products and includes sales from all major retail channels, including specialty stores, general merchandisers and internet retailers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Staples Inc.
- The ODP Corp.
Methodology
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