Consumer Health in Portugal

Report
115 Pages
September 2023
Region: Portugal
Euromonitor International
ID: 2639103

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the available products and are engaged in the proactive self-management of their health. This has fostered a greater willingness to self-medicate, especially for non-serious illnesses or ailments.

The analyst's Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN PORTUGAL

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMERDEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales decline in 2023 as market stabilises after the boom seen in 2021 and 2022
Analgesics witnessing a polarisation of market demand as economic pressures push more consumers towards generics
Fast acting results a major sales driver

PROSPECTS AND OPPORTUNITIES

Sports related injuries expected to be a key area of focus for analgesics
Combination products - analgesics under the spotlight for new product development
Non-chemical offerings will proliferate as consumers seek out natural solutions

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

High incidence of winter viruses seen during winter 2022/2023
Combination products still trusted despite concerns around pseudoephedrine
Allergy season lasting longer in Portugal

PROSPECTS AND OPPORTUNITIES

Demand expected to stabilise after the post-pandemic highs of 2022 and 2023
Legal changes might represent growth opportunities for specific brands
Natural options expected to gain ground

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to normality leads to a rise in digestive complaints
Rising awareness about IBS treatments boosting sales
Increased travel boosting demand for motion sickness remedies and diarrheal remedies

PROSPECTS AND OPPORTUNITIES

Digestive remedies expected to continue growing
Economic pressures could influence demand for digestive remedies
Rising competition from probiotic supplements

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Dermatologicals set to register positive growth in 2023
Antiparasitics/lice (head and body) treatments on the path to recovery
Bayer Portugal SA set to extend its leading position with new product launch

PROSPECTS AND OPPORTUNITIES

Stress and anxiety expected to support demand for dermatologicals
Warmer weather likely to trigger demand within some categories
Hair loss treatments benefiting from increasing focus on appearance and self-image

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Health and wellness trend combined with inflation encourages Portuguese consumers to quit smoking
Dextazin still catching the attention of consumers with its bold claims
NRT patches losing sales to NRT lozenges

PROSPECTS AND OPPORTUNITIES

Sales should benefit from the decision to reinforce Portugal’s smoking laws
Younger generations could present a potential new target audience
Pharmacies will continue to dominate distribution
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising stress and anxiety levels having a positive impact on sales of sleep aids
Increasingly competitive market helping to increase product awareness
Gummies helping to expand the consumer base for sleep aids

PROSPECTS AND OPPORTUNITIES

Long lasting trends expected to benefit sales of sleep aids
Herbal/traditional sleep aids expected to remain dominant
Holistic approach to sleep could have negative impact on demand

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

OTC eye care set to post positive performance in 2023
Allergy eye care thriving thanks to longer hay fever season
Optrex retains the lead thanks to the trusted and multipurpose image of its products

PROSPECTS AND OPPORTUNITIES

Structural trends likely to encourage sales of eye care
Global warming could have a positive impact on eye care
Innovation should meet demand for more convenient products

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Uptick in sport and leisure activities driving demand for wound care
Private label strengthens its position against a backdrop of economic uncertainty
Lack of innovation limits stronger growth

PROSPECTS AND OPPORTUNITIES

Growth expected to slow due to category maturity
Price sensitivity likely to remain high as the impact of inflation continues to be felt
Brands will need to innovate to compete with private label

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales declining after the boom registered during the pandemic
Despite decline, sales of multivitamins remain strong
Centrum continues to lead vitamins in 2023

PROSPECTS AND OPPORTUNITIES

Sales will remain higher than pre-pandemic levels
Vitamin B set to benefit from new dietary trends
Gummies expected to present new growth opportunities

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements set to decline in volume terms in 2023 but important sales opportunities remain
Memory health positioning gaining ground
Dietary supplements retains a highly fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Dietary supplements expected to decline in volume in the short term
Portugal’s ageing population should benefit sales
Probiotic supplements set to benefit from rising awareness

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Despite importance of self-image sales of weight management are in decline as economic concerns grow
Consumers switching from OTC obesity to RX
Has EasySlim lost its novelty value?

PROSPECTS AND OPPORTUNITIES

More holistic approach to weight management could negatively impact sales
Rising competition from sports nutrition and high protein packaged food
Concerns over self-image should support sales in some areas

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Increased participation in sport and outdoor activities driving sales
Consumers looking for more convenient formats as sports nutrition enters the mainstream
Private label gaining ground under the cloud of economic uncertainty

PROSPECTS AND OPPORTUNITIES

Healthy and active lifestyles should help to sustain growth over the forecast period
Plant-based products expected to gain ground
Increasing competition being seen from inside and outside the category

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal/traditional products benefiting from focus on natural ingredients
Sleep aids registers the most dynamic growth
Herbal/traditional cough, cold and allergy (hay fever) remedies registers strong growth

PROSPECTS AND OPPORTUNITIES

Increased focus on a more natural way of living likely to broaden the consumer base
Sales of herbal/traditional topical analgesics set to benefit from ageing population and sport
The pace of new product development will remain robust

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing demand for paediatric consumer health despite declining birth rates
Paediatric cough/cold remedies thriving
Sales of paediatric vitamins and dietary supplements decline as COVID-19 fears subside

PROSPECTS AND OPPORTUNITIES

Declining birth rates likely to have a negative impact on demand
Sales of paediatric cough/cold remedies set to drop as children rebuild their immunity levels
Rising incidence of skin problems set to create demand for paediatric dermatologicals

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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