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Alcoholic Drinks in Taiwan

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    Report

  • 69 Pages
  • July 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 2640693
In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an off-trade/on-trade split of 80:20. Despite the challenges noted by the off-trade, overall total volume growth improved, recording positive growth compared to the decline in the previous two years.

The analyst's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN TAIWAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES
  • BEER IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • The beer landscape records steady growth following the outbreak of COVID-19
  • Craft Beer maintains sales through premiumisation and a wide range of flavours
  • Consumers are drawn towards healthier beer options
PROSPECTS AND OPPORTUNITIES
  • Seasonal and local flavours to bolster the landscape forward
  • China’s suspension of Taiwan beer exports may impact the long-term forecast
  • Solid potential and growth opportunities found in non/low alcohol beer
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 Sales of Beer by Craft vs Standard 2017-2022
  • Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
  • WINE IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine consumption grows as locals embrace the wine-drinking culture
  • Wine benefits from consumers changing attitudes as e-commerce sales rise
  • Consumers under 40-years-old drive growth, seeking new taste experiences from wine
PROSPECTS AND OPPORTUNITIES
  • The wine landscape will see a decrease due to extreme weather
  • Alternative countries for wine production become more visible
  • Domestic production faces challenges despite government promotion
CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2017-2022
  • Table 35 Sales of Wine by Category: Total Value 2017-2022
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • SPIRITS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • A solid recovery is driven by rising incomes and growing awareness
  • Off-trade dominates sales as the use of e-commerce rises
  • Younger adult consumers of legal drinking age are the target demographic
PROSPECTS AND OPPORTUNITIES
  • Craft spirits become a larger part of the local spirits industry
  • The increasing popularity of the cocktail culture presents growth opportunities
  • Government support will be key for the future growth of local spirits
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 62 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 63 Sales of Spirits by Category: Total Value 2017-2022
  • Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
  • CIDER/PERRY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • The cider/perry landscape is slowly growing as consumers discover new flavours
  • The growing health and wellness trend benefits sales of cider/perry
  • Little change in the competitive landscape as Heineken Taiwan leads
PROSPECTS AND OPPORTUNITIES
  • The increasing popularity of craft/artisan ciders will continue to drive growth
  • An increase in cider bars and events drives ongoing awareness
  • The trend towards fruity flavours benefits cider/perry sales
CATEGORY DATA
  • Table 83 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 84 Sales of Cider/Perry: Total Value 2017-2022
  • Table 85 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 86 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 94 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 95 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
  • RTDS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasing demand for low/no alcohol options drives sales in RTDs
  • Unique ingredients and flavours shape new product development
  • New forms of packaging and design ignite interest from consumers
PROSPECTS AND OPPORTUNITIES
  • Increasing demand for convenience drives growth across the forecast period
  • Growing competition leads local producers to fight for market share
  • RTDs looking to develop on-trade sales across the coming years
CATEGORY DATA
  • Table 98 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 99 Sales of RTDs by Category: Total Value 2017-2022
  • Table 100 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 101 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 106 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 107 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 108 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 109 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 110 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027