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Organic Beverages in Bulgaria

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    Report

  • 23 Pages
  • February 2022
  • Region: Bulgaria
  • Euromonitor International
  • ID: 2646676
Organic beverages registered slower retail value sales growth in 2021 due to its relatively higher unit prices when compared to other health and wellness beverages. During the COVID-19 pandemic in 2020 and 2021 many consumers were more focused on basic food and beverage products, as they were more price sensitive and therefore optimising budgets and switching to cheaper alternatives where possible.

The Organic Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ORGANIC BEVERAGES IN BULGARIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for organic beverages slows in 2021 due to rising price sensitivity
  • Demand for organic fresh coffee slows thanks to foodservices reopening in 2021
  • E-commerce sees dynamic growth in 2021 thanks to distribution channel shifts
PROSPECTS AND OPPORTUNITIES
  • Growing tea culture likely to stimulate demand for organic tea during the forecast period
  • E-commerce set to remain key growth driver of organic beverages during the forecast period
  • Organic juice likely to remain niche due to strong competition from home-made juice and smoothies
CATEGORY DATA
  • Table 1 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN BULGARIA
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources