Alcoholic Drinks in Singapore

Report
79 Pages
June 2023
Region: Singapore
Euromonitor International
ID: 2647011

Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and consumption of alcohol at food and beverage outlets was lifted. This move prompted producers to focus on on-trade promotions, which encouraged diners to return to different on-trade channels, including hawker centres and bars.

The analyst's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN SINGAPORE

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Full return of dining-in and removal of capacity restrictions on large-scale events bolster on-trade growth
Interest in “experience-driven” products and quality ingredients continues to drive the premiumisation trend in beer
Supply chain disruptions continue to affect beer imports and production, driving up costs
PROSPECTS AND OPPORTUNITIES
Beers to become lighter as consumers prioritise moderate alcohol consumption
Sales of beer through e-commerce positioned to grow as consumers become more digitally-savvy post-pandemic
Producers turn to sustainability and functional ingredients to differentiate in an increasingly competitive market
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Wine sees high on-trade growth as restrictions ease further
Premiumisation of wine from modern wine producing regions
Polarisation of sake within off-trade and on-trade channels
PROSPECTS AND OPPORTUNITIES
Emergence of low alcohol and non alcoholic wine, but growth dampened by health labelling regulations
Sparkling wine expected to grow, driven by expansion of consumption occasions
Digitalisation aids in introducing wine to new consumers in a mature category

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 61 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 62 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Singapore’s cocktail scene drives the growth of spirits in 2022
Premium rum sees an influx of offerings from leading producers and growing interest due to local bar scene
Emerging micro-trend of premium soju
PROSPECTS AND OPPORTUNITIES
Sustainable packaging is an area of interest both on-trade and off-trade
Japanese spirits see polarisation between the premiumisation trend and the entry of affordable products
Non alcoholic spirits see growing interest in bars and a greater range in retail
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2017-2022
Table 66 Sales of Spirits by Category: Total Value 2017-2022
Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Despite the relaxation of restrictions, on-trade consumption of cider/perry fails to rebound
Greater product variety drives interest
PROSPECTS AND OPPORTUNITIES
Cider/perry to become lighter in ABV and calorie content
Competition from RTDs may stifle growth of cider/perry in the forecast period

CATEGORY DATA

Table 86 Sales of Cider/Perry: Total Volume 2017-2022
Table 87 Sales of Cider/Perry: Total Value 2017-2022
Table 88 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 89 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 97 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 98 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Accessibility of RTDs in the on-trade drives growth, while off-trade remains sluggish
Evolution of packaging in RTDs
PROSPECTS AND OPPORTUNITIES
Opportunities for premiumisation through the use of quality alcohol in RTDs
Innovation within RTDs to expand beyond the usual fruit-flavoured offerings

CATEGORY DATA

Table 101 Sales of RTDs by Category: Total Volume 2017-2022
Table 102 Sales of RTDs by Category: Total Value 2017-2022
Table 103 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 104 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 109 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 110 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 111 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 112 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 113 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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