+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Home and Garden in South Africa

  • PDF Icon

    Report

  • 40 Pages
  • May 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2651662
In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain costs. Despite this, sales in home and garden increased in both current value terms and in value terms at constant 2022 prices, and sales of these products also remained higher in 2022 than before the pandemic, in 2019, by both measures.

The analyst's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Soaring prices of fertiliser hamper sales in this category
  • Indoor gardening boosts demand for indoor plants, and pots and planters
  • Popularity of gardening benefits gardening hand tools
PROSPECTS AND OPPORTUNITIES
  • Gardening shows set to drive sales of seeds
  • Gardening products promoting sustainability set to witness high demand
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Significance of maintaining sleep health benefits mattresses
  • Frequent power cuts hamper sales of home office furniture
  • Charcoal barbecues benefits from affordability
PROSPECTS AND OPPORTUNITIES
  • South Africa’s regulation on lights containing mercury set to benefit LED lamps
  • Compact furniture set to gain popularity
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wall tiles remain popular amongst consumers
  • Floor tiles outperforms wooden flooring
  • Cost-effectiveness of owning hand tools benefits sales
PROSPECTS AND OPPORTUNITIES
  • Convenience offered by cordless drills set to drive sales
  • Rise in the popularity of DIY set to benefit decorative paint
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of stove top cookware remain high and rising in 2022
  • Home cooking trend also benefits sales of ovenware
PROSPECTS AND OPPORTUNITIES
  • Beverageware and dinnerware set to witness rising sales
  • Popularity of cooking shows will benefit sales of kitchen utensils
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027