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Global Market Review of Rum – Forecasts to 2017 - Product Image

Global Market Review of Rum – Forecasts to 2017

  • Published: May 2013
  • Region: Global
  • 87 Pages
  • just-drinks

FEATURED COMPANIES

  • Appleton
  • Bacardi
  • Barceló
  • Botran
  • Brugal
  • Captain Morgan
  • MORE

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped.

Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories. As this latest Global market review of Rum report shows, there is currently much excitement and confidence around the category, with many believing it has the foundations for an explosive future. The report profiles the major markets and the leading brands and comments on those markets most likely to grow.

It addresses the main issues impacting the category such as:

- Premiumisation
- Spiced And Flavoured Rums
- Ageing
- Provenance
- Cocktails
- Consumption Occasion

With 114 data tables, insights and intelligence plus quotes from some of the most influential players in the industry this report is a truly comprehensive review of the Rum industry. The Global market review of Rum has been published slightly ahead of 2012 data being available READ MORE >

Chapter 1 - Scope of the market and recent performance
- Prospect for geographic expansion
- Diverse category
- Imports
- Premiumisation trends
- Industry structure

Chapter 2 - Leading brands
- Bacardi
- Captain Morgan
- Brugal
- Havana Club
- Barceló
- Appleton
- Negrita
- Flor de Caña
- Botran
- Ron Zacapa

Chapter 3 - Trends
- Cocktails
- Flavour innovation
- Coca-Cola tie-in
- Bacardi versus Captain Morgan
- Ageing debate
- Importance of provenance

Chapter 4 - Leading markets
- Europe
- Spain
- France
- The UK
- Germany
- Scandinavia
- Italy
- Russia
- The Netherlands
- Austria
- Ireland
- The Americas region
- The US
- Canada
- Mexico
- Dominican Republic
- Venezuala
- Chile
- Cuba
- Brazil
- Asia-Pacific
- India
- Australia
- China
- Rest of the world
- South Africa
- Travel retail

List of Tables

Table 1: Global rum volume consumption by major and minor region, 2006-2011 (000’s nine-litre cases)
Table 2: Global top 20 rum markets volume consumption, 2006-2017 (000’s nine-litre cases)
Table 3: Global rum volume consumption by type, 2006-2017 (000’s nine-litre cases)
Table 4: Global top 10 imported rum markets volume consumption, 2006-2017 (000’s nine-litre cases)
Table 5: Global top 10 imported rum markets value, 2006-2011 (000’s US dollars)
Table 6: Global top 20 rum markets showing percentage share of imported rum, 2006-2017 (000’s nine-litre cases)
Table 7: Global rum volume consumption by quality, 2006-2017 (000’s nine-litre cases)
Table 8: Global top 10 premium-and-above rum markets volume, 2006-2017 (000’s nine-litre cases)
Table 9: Global top 20 rum markets showing percentage share of premium-and-above rum, 2006-2017 (000’s nine-litre cases)
Table 10: Global top 10 super-premium rum markets volume, 2006-2017 (000’s nine-litre cases)
Table 11: Global top 10 super-premium rum brands volume, 2006-2017 (000’s nine-litre cases)
Table 12: Global top 10 rum companies volume, 2006-2011 (000’s nine-litre cases)
Table 13: Global top 10 markets for Bacardi rum, 2006-2011 (000’s nine-litre cases)
Table 14: Global top 10 markets for Captain Morgan rum, 2006-2011 (000’s nine-litre cases)
Table 15: Global top 10 markets for Brugal rum, 2006-2011 (000’s nine-litre cases)
Table 16: Global top 10 markets for Havana Club rum, 2006-2011 (000’s nine-litre cases)
Table 17: Global top 10 markets for Barcelo rum, 2006-2011 (000’s nine-litre cases)
Table 18: Global top 10 markets for Appleton rum, 2006-2011 (000’s nine-litre cases)
Table 19: Global top 10 markets for Negrita rum, 2006-2011 (000’s nine-litre cases)
Table 20: Global top 10 markets for Flor de Cana rum, 2006-2011 (000’s nine-litre cases)
Table 21: Top 10 rum markets in Europe, 2006-2017 (000’s nine-litre cases)
Table 22: Top 10 rum brands volume in Spain, 2006-2011 (000’s nine-litre cases)
Table 23: Global rum volume consumption by type in Spain, 2006-2017 (000’s nine-litre cases)
Table 24: Global rum volume consumption by quality in Spain, 2006-2017 (000’s nine-litre cases)
Table 25: Top five premium-and-above rum brands volume in Spain, 2006-2011 (000’s nine-litre cases)
Table 26: Top 10 rum brands volume in France, 2006-2011 (000’s nine-litre cases)
Table 27: Global rum volume consumption by type in France, 2006-2011 (000’s nine-litre cases)
Table 28: Global rum volume consumption by quality in France, 2006-2011 (000’s nine-litre cases)
Table 29: Top 5 premium and above rum brands volume in France, 2006-2011 (000’s nine-litre cases)
Table 30: Top 10 rum brands volume in the UK, 2006-2011 (000’s nine-litre cases)
Table 31: Global rum volume consumption by type in the UK, 2006-2017 (000’s nine-litre cases)
Table 32: Global rum volume consumption by quality in the UK, 2006-2017 (000’s nine-litre cases)
Table 33: Top five premium-and-above rum brands volume in the UK, 2006-2011 (000’s nine-litre cases)
Table 34: Top 10 rum brands volume in Germany, 2006-2011 (000’s nine-litre cases)
Table 35: Global rum volume consumption by type in Germany, 2006-2017 (000’s nine-litre cases)
Table 36: Global rum volume consumption by quality in Germany, 2006-2017 (000’s nine-litre cases)
Table 37: Top five premium-and-above rum brands volume in Germany, 2006-2011 (000’s nine-litre cases)
Table 38: Top 10 rum brands volume in the Nordics, 2006-2011 (000’s nine-litre cases)
Table 39: Global rum volume consumption by type in the Nordics, 2006-2017 (000’s nine-litre cases)
Table 40: Global rum volume consumption by quality in the Nordics, 2006-2017 (000’s nine-litre cases)
Table 41: Top five premium-and-above rum brands volume in the Nordics, 2006-2011 (000’s nine-litre cases)
Table 42: Top 10 rum brands volume in Italy, 2006-2011 (000’s nine-litre cases)
Table 43: Global rum volume consumption by type in Italy, 2006-2017 (000’s nine-litre cases)
Table 44: Global rum volume consumption by quality in Italy, 2006-2017 (000’s nine-litre cases)
Table 45: Top five premium-and-above rum brands volume in Italy, 2006-2011 (000’s nine-litre cases)
Table 46: Top 10 rum brands volume in Russia, 2006-2011 (000’s nine-litre cases)
Table 47: Global rum volume consumption by type in Russia, 2006-2017 (000’s nine-litre cases)
Table 48: Global rum volume consumption by quality in Russia, 2006-2017 (000’s nine-litre cases)
Table 49: Top five premium-and-above rum brands volume in Russia, 2006-2011 (000’s nine-litre cases)
Table 50: Top 10 rum brands volume in Netherlands, 2006-2011 (000’s nine-litre cases)
Table 51: Global rum volume consumption by type in Netherlands, 2006-2017 (000’s nine-litre cases)
Table 52: Global rum volume consumption by quality in Netherlands, 2006-2017 (000’s nine-litre cases)
Table 53: Top five premium-and-above rum brands volume in Netherlands, 2006-2011 (000’s nine-litre cases)
Table 54: Top 10 rum brands volume in Austria, 2006-2011 (000’s nine-litre cases)
Table 55: Global rum volume consumption by type in Austria, 2006-2017 (000’s nine-litre cases)
Table 56: Global rum volume consumption by quality in Austria, 2006-2017 (000’s nine-litre cases)
Table 57: Top five premium-and-above rum brands volume in Austria, 2006-2011 (000’s nine-litre cases)
Table 58: Top 10 rum brands volume in Ireland, 2006-2011 (000’s nine-litre cases)
Table 59: Global rum volume consumption by type in Ireland, 2006-2017 (000’s nine-litre cases)
Table 60: Global rum volume consumption by quality in Ireland, 2006-2017 (000’s nine-litre cases)
Table 61: Top five premium-and-above rum brands volume in Ireland, 2006-2011 (000’s nine-litre cases)
Table 62: Top 10 rum markets in Americas, 2006-2017 (000’s nine-litre cases)
Table 63: Top 10 rum brands volume in the US, 2006-2011 (000’s nine-litre cases)
Table 64: Global rum volume consumption by type in the US, 2006-2017 (000’s nine-litre cases)
Table 65: Global rum volume consumption by quality in the US, 2006-2017 (000’s nine-litre cases)
Table 66: Top five premium-and-above rum brands volume in the US, 2006-2011 (000’s nine-litre cases)
Table 67: Top 10 rum brands volume in Canada, 2006-2011 (000’s nine-litre cases)
Table 68: Global rum volume consumption by type in Canada, 2006-2017 (000’s nine-litre cases)
Table 69: Global rum volume consumption by quality in Canada, 2006-2017 (000’s nine-litre cases)
Table 70: Top five premium-and-above rum brands volume in Canada, 2006-2011 (000’s nine-litre cases)
Table 71: Top 10 rum brands volume in Mexico, 2006-2011 (000’s nine-litre cases)
Table 72: Global rum volume consumption by type in Mexico, 2006-2017 (000’s nine-litre cases)
Table 73: Global rum volume consumption by quality in Mexico, 2006-2017 (000’s nine-litre cases)
Table 74: Top five premium-and-above rum brands volume in Mexico, 2006-2011 (000’s nine-litre cases)
Table 75: Top 10 rum brands volume in Dominican Republic, 2006-2011 (000’s nine-litre cases)
Table 76: Global rum volume consumption by type in Dominican Republic, 2006-2017 (000’s nine-litre cases)
Table 77: Global rum volume consumption by quality in Dominican Republic, 2006-2017 (000’s nine-litre cases)
Table 78: Top five premium-and-above rum brands volume in Dominican Republic, 2006-2011 (000’s nine-litre cases)
Table 79: Top 10 rum brands volume in Venezuela, 2006-2011 (000’s nine-litre cases)
Table 80: Global rum volume consumption by type in Venezuela, 2006-2017 (000’s nine-litre cases)
Table 81: Global rum volume consumption by quality in Venezuela, 2006-2017 (000’s nine-litre cases)
Table 82: Top five premium-and-above rum brands volume in Venezuela, 2006-2011 (000’s nine-litre cases)
Table 83: Top 10 rum brands volume in Chile, 2006-2011 (000’s nine-litre cases)
Table 84: Global rum volume consumption by type in Chile, 2006-2017 (000’s nine-litre cases)
Table 85: Global rum volume consumption by quality in Chile, 2006-2017 (000’s nine-litre cases)
Table 86: Top five premium-and-above rum brands volume in Chile, 2006-2011 (000’s nine-litre cases)
Table 87: Top 10 rum brands volume in Cuba, 2006-2011 (000’s nine-litre cases)
Table 88: Global rum volume consumption by type in Cuba, 2006-2017 (000’s nine-litre cases)
Table 89: Global rum volume consumption by quality in Cuba, 2006-2017 (000’s nine-litre cases)
Table 90: Top five premium-and-above rum brands volume in Cuba, 2006-2011 (000’s nine-litre cases)
Table 91: Top 10 rum brands volume in Brazil, 2006-2011 (000’s nine-litre cases)
Table 92: Global rum volume consumption by type in Brazil, 2006-2017 (000’s nine-litre cases)
Table 93: Global rum volume consumption by quality in Brazil, 2006-2017 (000’s nine-litre cases)
Table 94: Top five premium-and-above rum brands volume in Brazil, 2006-2011 (000’s nine-litre cases)
Table 95: Top 10 rum markets in Asia Pacific, 2006-2017 (000’s nine-litre cases)
Table 96: Top 10 rum brands volume in India, 2006-2011 (000’s nine-litre cases)
Table 97: Global rum volume consumption by type in India, 2006-2017 (000’s nine-litre cases)
Table 98: Global rum volume consumption by quality in India, 2006-2017 (000’s nine-litre cases)
Table 99: Top 10 rum brands volume in Australia, 2006-2011 (000’s nine-litre cases)
Table 100: Global rum volume consumption by type in Australia, 2006-2017 (000’s nine-litre cases)
Table 101: Global rum volume consumption by quality in Australia, 2006-2017 (000’s nine-litre cases)
Table 102: Top five premium-and-above rum brands volume in Australia, 2006-2011 (000’s nine-litre cases)
Table 103: Top 10 rum brands volume in China, 2006-2011 (000’s nine-litre cases)
Table 104: Global rum volume consumption by type in China, 2006-2017 (000’s nine-litre cases)
Table 105: Global rum volume consumption by quality in China, 2006-2017 (000’s nine-litre cases)
Table 106: Top five premium-and-above rum brands volume in China, 2006-2011 (000’s nine-litre cases)
Table 107: Top 10 rum brands volume in South Africa, 2006-2011 (000’s nine-litre cases)
Table 108: Global rum volume consumption by type in South Africa, 2006-2017 (000’s nine-litre cases)
Table 109: Global rum volume consumption by quality in South Africa, 2006-2017 (000’s nine-litre cases)
Table 110: Top five premium-and-above rum brands volume in South Africa, 2006-2011 (000’s nine-litre cases)
Table 111: Duty free/travel retail rum volume consumption by region, 2006-2011 (000’s nine-litre cases)
Table 112: Duty free/travel retail rum volume consumption by type, 2006-2011 (000’s nine-litre cases)
Table 113: Top 10 rum brands volume in duty free/travel retail consumption, 2006-2011 (000’s nine-litre cases)
Table 114: Duty free/travel retail rum volume consumption by quality, 2006-2011 (000’s nine-litre cases)

- Appleton
- Bacardi
- Barceló
- Botran
- Brugal
- Captain Morgan
- Flor de Caña
- Havana Club
- Nagrita
- Ron Zacapa

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