Youthscape Report: Attitudes, Behaviour and Spending Habits of UK Kids & Teens

  • ID: 2671548
  • July 2016
  • Region: United Kingdom
  • 66 Pages
  • Swapit Research
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Youthscape is a comprehensive study produced on a quarterly basis providing up-to-the-minute insight into the thoughts, behaviour and spending habits of UK kids and teens (aged 8-16).

The study comprises analysis of responses from 1,005 8-16 year olds and addresses topics as diverse as social issues, brand perception, technology usage and leisure activities.

The research will provide insight into:

- Time spent engaged in different activities
- Penetration of media and technology
- Social and cultural preferences
- Monetary spend and influence across sectors

The research will help to inform:

- Market sizing of youth related sectors
- Strategic positioning within industry
- Product development
- Marketing campaign effectiveness

* If purchasing a single month's subscription you will receive the latest published report.

Note: Product cover images may vary from those shown
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Sample Contents

1)Methodology & Sample
- Survey Administration
- Sample and Incentives
- Gender & Age
- Region

2) General
- Politics and Social Issues
- Family and Friends
- Celebrities

3) School and Education
- What they like about school
- Favourite subjects
- What they want to be when older
- University aspirations

4) Reading
- Reading material & frequency (books, newspapers, online reading)
- Favourite book
- Where do they get and find information on books
- Top 5 Magazines

5) TV, Film & Cinema
- Television platforms & viewing frequency
- TV shows
- Film & Cinema
- Film platforms & cinema visit frequency

6) Internet
- Internet use & frequency
- Favourite websites

7) Mobile Phones
- Mobile phone use
- Mobile brands & network use
- Apps
- Tablets

8) Toys & Video Games
- Favourite video games and platforms played on

9) Fashion, Brands & Spending
- Favourite brands and brand rating
- Fashion sense and purchasing
- Pocket money and spending
- Influences on spending

10) Music & Radio
- Artists
- Where they purchase or download music
- Favourite Genres

11) Sport
- Sports participation
- Favourite sportspeople and teams supported

12) Food & Drink
- Eating out and take away frequency
- Favourite food and drink & brand ratings

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown


  • Quick Help: An electronic (PDF) will be emailed to you. The subscription period is one quarter. This is a single user license, allowing one specific user access to the product.

  • Quick Help: This Subscription product will be emailed to you. The title is sent in PDF format. The subscription period is one year. This is a single user license, allowing one specific user access to the product.


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Our Clients

  • Harrods Ltd.
  • Procter & Gamble Co.
  • Timberland LLC
  • Ikea Systems B.V.
  • Triumph International
  • Adidas AG