• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
Global Digital Economy - The Buoyant E-Commerce and M-Commerce Markets - Product Image

Global Digital Economy - The Buoyant E-Commerce and M-Commerce Markets

  • ID: 2673672
  • October 2013
  • Region: Global
  • 155 Pages
  • Paul Budde Communication Pty Ltd

This annual report is a valuable resource of information on the global development of e-commerce and m-commerce and incorporates key insights, statistics, examples and trends.

The report explores some of the larger issues surrounding the rise of Over-The Top (OTT) services and provides insights into e-payments, e-banking, entertainment apps, mobile location based services and digital advertising. The report includes regional information across North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Subjects covered include:

- Industry transformation, Over-The-Top services and the digital economy;
- Global e-commerce, e-payment and m-commerce markets;
- Global mobile location based service insights;
- Global mobile and digital entertainment;
- Global digital advertising and marketing;
- Regional overviews for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

1. Industry Transformation and the Digital Economy
1.1 Transforming the telecoms industry
1.1.1 Telcos still ignoring industry transformation
1.1.2 The rapidly shrinking traditional telecoms market
1.2 Telcos have already lost the current OTT battle
1.2.1 Infrastructure investment models are stuck
1.2.2 Is the WCIT indeed wicked?
1.3 The digital business buzzword is also ‘transformation'
1.4 What will be driving these new investments?
1.4.1 It is not about speed – it's about ‘big data'
1.5 Hot sectors for OTT services
1.6 How to move forward?

2. E-Commerce, E-Payments and M-Commerce Markets
2.1 Global e-commerce market
2.1.1 The digital commerce evolution
2.1.2 Global e-commerce market statistics
2.1.3 Leading B2C e-commerce players
2.2 Key e-commerce insights
2.2.1 Underlying trends
2.2.2 E-payments
2.2.3 Content Delivery Networks (CDNs)
2.2.4 Cloud computing and e-commerce
2.2.5 Security concerns
2.3 Internet banking (E-banking)
2.3.1 The changing face of e-banking
2.4 Global m-commerce market
2.4.1 Mobile devices rise in popularity
2.4.2 M-commerce buzzword: SoLoMo
2.5 Key m-commerce insights
2.5.1 NFC and M-Wallets
2.5.2 Mobile payments apps
2.5.3 M-banking
2.5.4 Mobile money transfer services
2.5.5 Mobile auctions
2.5.6 Mobile location shopping and marketing
2.5.7 Mobile vouchers, coupons and loyalty cards
2.5.8 Mobile advertising

3. Mobile Location Based Services
3.1 Location becomes a new revenue stream
3.1.1 GPS
3.1.2 Geotagging
3.2 Mobile Location Based Services (MLBS) Introduction
3.2.1 MLBS market overview
3.2.2 Mobile Location Based Gaming
3.2.3 Mobile Location Based Dating
3.2.4 Mobile Location Based Advertising (MLBA)
3.2.5 Vehicle tracking
3.2.6 People and animal tracking
3.3 The Internet of Things and M2M – Behavioural Attitudinal Geolocation

4. Digital and Mobile Entertainment Media
4.1 Apps, Entertainment, Social Networks and Gaming
4.1.1 Portals or Apps?
4.1.2 Mobile apps insights
4.1.3 Social networks
4.1.4 Mobile photo-messaging
4.1.5 Online and mobile gaming
4.1.6 Online and mobile gambling
4.1.7 Online and mobile music
4.1.8 Brief case studies
4.1.9 Advertising – a key revenue source
4.2 E-Book and Newspaper Publishing in the Digital Era
4.2.1 Embracing the new digital era
4.2.2 Transforming the book industry
4.2.3 Customer service is king
4.2.4 Promoting national culture
4.2.5 Industry protectionism will fail
4.2.6 More power to the author
4.2.7 E-publishers are very different beasts
4.2.8 The challenging newspaper publishing sector
4.2.9 The future of mass media news
4.2.10 Conclusion: both industries need a digital transformation

5. Online and Mobile Advertising
5.1 Market summary
5.2 Market insights
5.2.1 Consumers will lead the way
5.2.2 Changes in internet advertising
5.2.3 Mobile advertising
5.2.4 Mobile Location-Based Advertising (MLBA)
5.2.5 TV advertising
5.2.6 Digital ad exchanges
5.3 Internet media companies – selected insights
5.3.1 Google - Advertising a main strategic drivers
5.3.2 Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
5.3.3 Hulu - mostly positives for Hulu
5.3.4 Facebook - prepared to operate in different markets
5.4 Key online advertising categories
5.4.1 In-game advertising
5.4.2 Social media advertising
5.4.3 Online video advertising
5.4.4 Online search advertising
5.5 A multi-screen approach gains attention
5.6 Consumers react to privacy misuse by Internet companies

6. Regional Overviews
6.1 Canada
6.2 USA
6.2.1 E-commerce, m-commerce and online advertising
6.3 Latin America
6.3.1 Mexico
6.3.2 Argentina
6.3.3 Brazil
6.4 Europe
6.4.1 M-commerce
6.4.2 Mobile payments
6.5 Africa
6.5.1 The mobile money revolution
6.5.2 Social media
6.6 Middle East
6.6.1 Jordan
6.6.2 Lebanon
6.6.3 Oman
6.6.4 Qatar
6.6.5 Saudi Arabia
6.6.6 Turkey
6.6.7 United Arab Emirates
6.6.8 Israel
6.7 Asia
6.7.1 China
6.7.2 India
6.7.3 Japan
6.7.4 Malaysia
6.7.5 Singapore
6.7.6 South Korea
6.8 Pacific Region
6.8.1 Australian e-commerce market
6.8.2 Market Surveys and statistics for Australia
6.8.3 Key players in Australia
6.8.4 Online auctions in Australia
6.8.5 The Australian coupon Market
6.8.6 Australia e-banking and m-banking
6.8.7 Australia m-commerce market
6.8.8 New Zealand

Table 1 – Global e-commerce spending – 2011 - 2013
Table 2 – Visitors to top web properties worldwide – 2013
Table 3 – Global m-commerce revenue – 2013; 2015
Table 4 – Global app store revenue – 2010; 2012
Table 5 – Global smart phone share of handset market – 2009 - 2012
Table 6 – Worldwide MLBS subscribers – 2008 – 2014
Table 7 – Worldwide MLBS revenue – 2007; 2009; 2011; 2013; 2015
Table 8 – Historical - regional MLBS revenue – 2009
Table 9 – Global leading app store competitors
Table 10 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
Table 11 – Global wagers via mobile gambling – 2011; 2017
Table 12 – Global digital music revenue – 2007 - 2013
Table 13 – Top 10 countries using Facebook – 2012
Table 14 – Top 5 countries using LinkedIn – 2013
Table 15 – Worldwide in-game advertising spending – 2010; 2013
Table 16 – Worldwide social network advertising spending – 2008 – 2016
Table 17 – USA social network advertising spending – 2008 - 2009
Table 18 – Growth of e-reader sales – 2009 - 2013
Table 19 – Most popular formats for receiving news in the USA – 2010; 2012
Table 20 – Global advertising spending- all mediums – 2010 - 2014
Table 21 – Top ten countries by advertising spend per capita - 2010
Table 22 –Global online advertising spend – 2008 - 2013
Table 23 – Global advertising spending market share by major types - 2012
Table 24 – Examples of popular forms of online advertising
Table 25 – Google total advertising revenue – 2006 - 2012
Table 26 –Facebook total and mobile advertising revenue – Q2 2013
Table 27 – Global in-game advertising spending – 2010; 2013
Table 28 – Worldwide social network advertising spending – 2008 – 2016
Table 29 – USA social network advertising spending – 2008 - 2009
Table 30 – US online advertising revenues - top four portals – 2008 - 2011
Table 32 – Argentina – B2C e-commerce spending – 2005 - 2013
Table 33 – Brazil – B2C e-commerce spending – 2005 - 2013
Table 34 – Kenya: M-Pesa users and revenue – 2008 - 2013
Table 35 – China - mobile internet subscribers and annual change – 2006 - 2013
Table 36 – China Mobile - mobile internet use – 2010 - 2013
Table 37 – China - Utilisation rate and no. of users of various network activities – 2009 - 2011
Table 38 – China - estimated value of B2C e-commerce market – 2005 – 2013
Table 39 – China - estimated value of C2C e-commerce market – 2005 – 2013
Table 40 – China's online retail market - revenue and customers – 2003 - 2012
Table 41 – China - online banking users and utilisation rate – 2007 – 2012
Table 42 – South Korea - internet usage rates by service– 2009 - 2011
Table 43 – South Korea - main purpose of using the internet – 2009 - 2011
Table 44 – South Korea - e-commerce volumes – 2001 - 2011
Table 45 – South Korea - e-commerce volume by transaction type – 2001 - 2011
Table 46 – South Korea - internet banking service subscribers – 2001 - 2010
Table 47 – South Korea - financial services by delivery channel – 2005 – 2010
Table 48 – South Korea - online stock trading customers – 2004 - 2007
Table 49 – South Korea - purchase of items by internet shopping – 2010
Table 50 – South Korea - mobile banking service subscribers – 2003 – 2010
Table 51 – Australia - estimated retail trade revenue online and traditional – by industry – 2012
Table 52 – Overview of online shopping activities by Australians – 2012
Table 53 – eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2012
Table 54 – Popularity of contactless payments using smartphones – 2011 - 2012

Chart 1 –Global online advertising spend – 2008 - 2013
Chart 2 - Global advertising spending market share by major types - 2012
Chart 3 – China - popular mobile internet applications – 2011
Chart 4 – Overview of online shopping activities by Australians – 2012
Chart 5 – Overview of eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2012

Exhibit 1 – Telstra leading the global telco move towards the OTT model
Exhibit 2 – WCIT-12 disappoints, more work to be done
Exhibit 3 – Digital economy – key developments
Exhibit 4 – Popular online activities
Exhibit 5 – Other e-commerce business model examples
Exhibit 6 – European Commission e-commerce five priorities - 2012
Exhibit 7 – Examples of popular online retail websites around the world
Exhibit 8 – Walmart
Exhibit 9 – The rise of PayPal
Exhibit 10 –Mobile apps examples across various sectors
Exhibit 11 – M-Commerce – key developments
Exhibit 12 – GPS applications and industry use
Exhibit 13 – Definition of Geotagging/Geocoding
Exhibit 14 – Examples of Location Based Systems (LBS) applications by market division
Exhibit 15 – Mobile apps examples
Exhibit 16 – Top 5 free leading apps – App Store and Google Play – mid 2013
Exhibit 17 – Top 5 paid leading apps – App Store and Google Play – mid 2013
Exhibit 18 – Vancouver mall customers shop via Facebook
Exhibit 19 – Foursquare
Exhibit 20 – Mobile video communication: FaceTime and Google Talk
Exhibit 21 – Examples of popular online dating sites
Exhibit 22 – Examples of key players in gaming industry sectors worldwide
Exhibit 23 – Apple iTunes
Exhibit 24 – Twitter snapshot
Exhibit 25 – LinkedIn
Exhibit 26 – Anarchy Online by Funcom
Exhibit 27 – Facebook and Nielsen's marketing alliance
Exhibit 28 – Statistical snapshot of e-books
Exhibit 29 - All European books online for the price of 600km of roads
Exhibit 30 – Digital advertising cost considerations
Exhibit 31 – Examples of large global advertising groups and subsidiaries
Exhibit 32 – Examples of digital advertising agencies
Exhibit 33 – Top sectors for online advertising spending
Exhibit 34 – Online ad deal between Google and Yahoo aborted
Exhibit 35 – Top mobile advertising spenders – Q2 2012
Exhibit 36 – Anarchy Online by Funcom
Exhibit 37 – Facebook and Nielsen's marketing alliance
Exhibit 38 – Example items sold on average in Australia on eBay
Exhibit 39 – What's selling on eBay mobile in Australia
Exhibit 40 – Interesting items from online auctions
Exhibit 41 – A brief insight on the group buying coupon websites

Industry conditions create perfect recipe for e-commerce and m-commerce to thriveThe e-commerce and m-commerce sectors must represent one of the most innovative and rapidly evolving sectors worldwide; with the speed that new services, features and companies appear (and disappear) quite a spectacle to observe.

Recent industry and economic conditions have been a challenge to the telecoms operators – however in contrast these same industry conditions have provided the perfect recipe for digital e-commerce and m-commerce to thrive. From the rise of Over-The-Top (OTT) services and app stores offering more digital channels for e-retailers to reach audiences; to the growth of smart phones and improved infrastructure – all mixed with consumers willingness to seek cheaper and broader retail options; the e-retail sector is finally coming into its own.

Demonstrating this buoyancy, in 2013 well over $1 trillion will be spent worldwide. E-commerce offers more than just cheaper alternatives for consumers; it provides a larger pool of products stretching beyond geographical boundaries; the ability to browse extensively, compare prices and shop from home. However while it is B2C e-commerce that seems to attract much of the global media attention; it is important to acknowledge that it is actually B2B spending that holds the largest market share of e-commerce spending with over $12 trillion spent worldwide in 2012.

The rising popularity of smart phones and uptake of tablets, along with improved mobile infrastructure has been a key driver to the rise of mobile commerce. Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the large range of available apps and increasingly commercial models are being linked to these apps - which will result in further spectacular growth in m-commerce.

The Mobile Location-Based Services (MLBS) sector has evolved and the full potential of this technology is starting to be revealed. Advertising, travel, weather, vehicle tracking and accessing local business information are just of the other applications for LBS. The sector will continue to evolve as handsets with smarter capabilities, new apps and user interfaces permeate the market. This technology will also be included in the broader concept of The Internet of Things and Machine-to-Machine (M2M) developments.

It has become clear that OTT is ‘the new normal' for the telecoms industry and these services are viewed as a substantial threat by the traditional network operators. The companies offering them are also perceived to be getting a free lunch over their networks – the European telcos in particular are calling for international regulation. This in essence is the same argument as the one the bricks-and-mortar retailers are making when they complain about online shopping and ask their governments for tax increases to address the problem. This would be detrimental to the digital economy which is driving the desperately needed innovations and new jobs essential for countries to recover from the global economic downturn.

This report provides important insights into how the telecoms industry transformation and growth of Over-The-Top (OTT) services has both impacted upon the digital economy and the telcos. This unique report includes information and statistics on the global e-commerce, e-payments and m-commerce markets; mobile location based services and apps based on entertainment. In addition the report provides insights and statistics on the global digital advertising sector which provides a valuable source of revenue to many of those operating in the online sector. Insightful regional overviews written by BuddeComm's Senior Analysts are provided for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Examples of key insights:

- Demonstrating the innovation occurring in this sector; in September 2013 PayPal launched its Beacon service which utilises Bluetooth technology to allow a shopper to complete an in-store purchase without having to physically open the PayPal app.
- Sending Person-to-Person (P2P) payments via email has become a hot area in 2013 with both Google (Gmail) and Square (Square Cash) entering this sector.
- Mobile Location Based Advertising (LBA) is a key area for development with predictions it will account for over 30% of the mobile advertising sector by 2017.
- The digital entertainment market is now worth billions of dollars in revenue and is driven by the growing uptake of smart phones and touchscreen tablets.
- Banks finally seem to be embracing the new digital environment and understand that they too will have to change in order to play a key role. An emerging driving force is social banking.
- Singapore, Hong Kong, Japan, South Korea and Australia are just some of the countries in Asia Pacific which have embraced online spending and there is room for much growth ahead. It has also become recognised that China and India offer enormous potential in the future.
- Competition from the e-tailers and e-marketplaces is greater than ever in Australia, due to the strong Australian dollar, growing confidence in using online payments and the ease of setting up an online store. In the New Zealand sector Near Field Communications (NFC) payments are popular.
The Middle Eastern e-commerce sector is expected to grow by a third by 2015.
- In the USA the mobile sector is increasingly driving traffic to e-commerce sites. Across Canada the most common types of online orders are for travel services, entertainment, books and magazines, clothing, jewellery and accessories.
- Europe has seen m-payments stimulated by a growing range of specialised mobile money offerings.
- During the last two to three years the Latin American region has become one of the main growth areas for e-commerce globally.In Africa's most advanced markets, m-commerce, mobile content, applications and media have reached a level of development that is beginning to foster an associated advertising and marketing industry.

Data in this report is the latest available at the time of preparation and may not be for the current year

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos