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Home and Garden in South Korea

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    Report

  • 43 Pages
  • May 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 2674519
In 2022, although home and garden in South Korea saw declines in current value terms and in value terms at constant 2022 prices, sales remained higher than the pre-pandemic level, seen in 2019. The increased amount of time spent at home during the pandemic saw consumers turn their consumption focus inwards, towards the home.

The analyst's Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gardening sees higher sales compared with the pre-pandemic period
“Plant parent” trend leads to boom in indoor plant-related businesses
  • Indoor farming and grow-your-own bolster growth for horticulture
PROSPECTS AND OPPORTUNITIES
  • Limited space in apartments to hamper growth for gardening
  • Success of seedlings to limit the growth of seeds
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Decline for home furnishings in 2022
  • Other sitting furniture sees growth due to low prices
  • Decline for outdoor furniture mitigated by camping trend
PROSPECTS AND OPPORTUNITIES
  • Brands develop digital infrastructure to fill online-offline gap
  • Premiumisation will be a key trend in home furnishings in South Korea
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growth in home improvement a result of increased DIY
  • Cordless power tools increases, while corded counterpart struggles
  • Brands introduce technology in home improvement
PROSPECTS AND OPPORTUNITIES
  • Home improvement set to see marginal growth over the forecast period
  • Kitchen sinks to grow due to greater importance of kitchens in the home
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Despite increased popularity, homewares declines in 2022
  • Ceramic continues to dominate dinnerware
  • Premiumisation growing within food storage
PROSPECTS AND OPPORTUNITIES
  • Sustainability concerns will drive adoption of multi-use containers
  • Homewares will continue growing over the forecast period
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027