+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Home and Garden in Germany

  • PDF Icon

    Report

  • 46 Pages
  • May 2023
  • Region: Germany
  • Euromonitor International
  • ID: 2686711
Home and garden sales recorded strong current value growth in 2022, albeit with inflation-driven price increases playing quite a big role in this, with growth in real (constant) value terms advancing at a slower rate. German consumers continued their pandemic habits of home cooking and gardening, which boosted sales of homewares and gardening equipment.

The analyst's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • GARDENING IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Love of gardening helps drive strong growth
  • Demand for lawn mowers increases with the rise in gardening
  • Container gardening is on the rise in Germany
PROSPECTS AND OPPORTUNITIES
  • Inflation and demographic shifts expected to impact gardening
  • Consumers could focus on fresh food gardening over the forecast period
  • E-commerce likely to remain a strong channel for gardening
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
  • HOME FURNISHINGS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Inflation-driven rise in prices beneficial for home furnishings
  • Limited space boosts the demand for storage furniture
  • Ikea leads home furnishings due to its wide portfolio of products
PROSPECTS AND OPPORTUNITIES
  • Slowdown in home renovation will affect home furnishings
  • LEDs drive incandescent and halogen lights into obsolescence
  • Retailers looking for ways to provide a better customer experience
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
  • HOME IMPROVEMENT IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sustainable wooden flooring enjoying strong growth
  • Hygiene concerns boost sales of touchless kitchen sinks
  • Bosch is the leading player in a very fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Home improvement is likely to reach maturity over the forecast period
  • Smart home improvement products are expected to be in demand
  • Retailers are adopting omnichannel strategies to attract consumers
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
  • HOMEWARES IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Homewares demand rises in 2022 after the decline seen a year earlier
  • Shift in eating habits in Germany is driving demand in homewares
  • WMF’s sustainability practices help it to lead homewares
PROSPECTS AND OPPORTUNITIES
  • Replacement purchases will drive homewares over the forecast period
  • Limited space in consumers’ homes is benefitting multi-purpose homeware products
  • Players are expected to invest in omnichannel strategies
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027