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Health and Wellness in South Africa

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    Report

  • 60 Pages
  • November 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2686831
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Dietary and free from driven by plant-based offerings within hot drinks
  • Natural is leading claim within health and wellness hot drinks as consumers look to reduce intake of artificial ingredients
  • Weight management claim increasingly significant in line with rising obesity concerns in South Africa
PROSPECTS AND OPPORTUNITIES
  • Rooibos tea expected to drive growth across several categories over forecast period
  • Natural offers further growth potential to remain leading claim in health and wellness hot drinks over the forecast period
  • Energy boosting claim to rise as consumers seek support for busy lifestyles
MARKET DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Children a key target audience for health and wellness juice
  • No sugar is leading claim in health and wellness soft drinks as consumers focus on reducing intake of ingredients perceived as detrimental to health
  • Rising interest for immune support in health and wellness soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • Impending sugar tax expected to positively impact better for you claims
  • No sugar offers further growth potential, driven by health concerns and rising obesity rates
  • High fibre set to rise as consumers warm to functionality in soft drinks
MARKET DATA
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Private label leads innovation in health and wellness snacks
  • Gluten free is leading claim in health and wellness snacks in South Africa
  • Rising interest in plant-based claim in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
  • Growing concern over lifestyle diseases drive demand for healthier snacks and rigorous food labelling
  • Despite marginal declines, demand for gluten free snacks likely to be driven by higher-income South Africans
  • Growing demand for no allergens claim
MARKET DATA
  • Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Yoghurt remains key area for fortification to help alleviate micronutrient deficiencies
  • Low fat is leading claim for health and wellness dairy products and alternatives as South Africa’s obese population continues to rise
  • Vegetarian is the best performing claim in health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
  • New food labelling regulations expected increase consumer awareness of fat content in dairy products
  • Low fat offers further development potential, driven by increasing awareness of impact on health amid rising obesity rates
  • Significant potential for low salt
MARKET DATA
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Younger generation is driving demand for plant-based options
  • Vegetarian is leading claim offering affordability whilst addressing environmental and animal welfare concerns
  • Low salt a key consideration in health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
  • Sweet spreads and ready meals expected to be most affected by new proposed food labelling
  • Vegetarian to remain strong claim in health and wellness cooking ingredients and meals over the forecast period
  • Lactose free expected to grow over the forecast period
MARKET DATA
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health takes a backseat in consumers’ priorities as inflationary pressures rise in 2022
  • High fibre is leading health and wellness claim due to greater understanding of the need for fortification, especially in terms of children’s diets
  • Probiotic staple foods chosen as they benefit one’s immune system
PROSPECTS AND OPPORTUNITIES
  • Proposed rigorous food labelling expected to shake up breakfast cereals
  • High fibre to remain popular claim and offers further growth potential as consumers look to fortified staple foods as part of healthier eating plans
  • Digestive health expected to rise in significance
MARKET DATA
  • Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027