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Beauty and Personal Care in Switzerland

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    Report

  • 128 Pages
  • May 2023
  • Region: Switzerland
  • Euromonitor International
  • ID: 2691619
Beauty and personal care products experienced further moderate value growth in the Swiss market in 2022 as more consumers resumed regular (similar to pre-COVID-19) lifestyles and shopping and purchasing behaviours. They worked and spent more time away from home, and increasingly engaged in physical activities. More time spent outdoors boosted demand for sun protection, while engaging in physical activity and going to the gym increased interest in deodorants. At the same time, spending time with...

The Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN SWITZERLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Moderate value growth
  • Leaders reinforce positions, but generally innovation remains limited
  • Supermarkets benefit from convenience and popularity of private label
PROSPECTS AND OPPORTUNITIES
  • Persistent consumer conservatism
  • Leading players to remain strong
  • Opportunities for private label
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Revival of travel and shopping for entertainment boost demand
  • Limited funds for innovation
  • Consumer conservatism supports strength of leading brands
PROSPECTS AND OPPORTUNITIES
  • Growth expected, but challenging economic conditions to present an obstacle
  • Revival of innovation to provide a boost
  • Experience, advice and demonstration to influence shopping patterns
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value growth driven by price increases
  • Many parents retain strong focus on quality
  • Retailer retains lead
PROSPECTS AND OPPORTUNITIES
  • Growth despite falling birth rates
  • Consumer loyalty to support established brands and products
  • Obstacles to development of e-commerce
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Moving beyond COVID-19 crisis
  • Hybrid work patterns and eco-consciousness influence demand
  • Significant private label presence
PROSPECTS AND OPPORTUNITIES
  • Constraints on value growth
  • Products with natural positioning to thrive
  • Growing interest in sustainability
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Lip products benefit from shift away from COVID-19 related habits
  • Price rises boost value growth
  • L’Oréal reinforces leading position
PROSPECTS AND OPPORTUNITIES
  • Further growth expected
  • Return to innovation
  • Leading players to remain strong
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Increase in social contact and physical activity boosts sales
  • New products in deodorant sprays
  • Major multinationals dominate
PROSPECTS AND OPPORTUNITIES
  • Positive outlook
  • Major players set to continue to thrive
  • Little change in distribution landscape expected
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Significant increase in demand
  • Female consumers switch to less expensive alternatives
  • Procter & Gamble faces limited competition
PROSPECTS AND OPPORTUNITIES
  • Sales primarily relying on replacement
  • Competition from alternative options
  • Depilatories bought on regular shopping trips
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2017-2022
  • Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Recovery of travel and tourism supports demand
  • Premium products perform particularly well
  • Chanel holds on to newly gained lead
PROSPECTS AND OPPORTUNITIES
  • Return of new product development activity set to boost growth
  • Classics to remain important
  • Continued appeal of experiential shopping
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2017-2022
  • Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Standard shampoo puts in strongest performance
  • Growing demand for clean products
  • L’Oréal strengthens lead, while Migros provides strong private label offer
PROSPECTS AND OPPORTUNITIES
  • Interest in natural products to continue to increase
  • Growing demand for hair loss treatments
  • Supermarkets to remain key, while discounters grow in importance
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Changing attitudes to beards
  • Sustainability and multi-functionality
  • Procter & Gamble the clear leader
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty to constrain category development
  • Procter & Gamble to maintain focus on men’s grooming
  • Ongoing innovation
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • High cost of dental work supports demand for oral care products
  • Environmental concerns shape company programmes and product innovation
  • Major players dominate
PROSPECTS AND OPPORTUNITIES
  • Rising awareness of oral hygiene to drive growth
  • Increasing investment in the development of natural products
  • Little change in competitive landscape expected
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2017-2022
  • Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Consumers see skin care as essential but limit purchases
  • Innovation focuses on natural, sustainable and highly effective products
  • L'Oréal takes top spot
PROSPECTS AND OPPORTUNITIES
  • Ongoing interest in appearance and wellbeing
  • Rising demand for skin care sets/kits
  • Mass segment to rely on modern grocery retailers, while premium products sold through specialists
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2017-2022
  • Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SWITZERLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Contrasting fortunes
  • Sun protection benefits from heat waves and rising levels of consumer knowledge
  • L'Oréal benefits from strength across mass and premium segments
PROSPECTS AND OPPORTUNITIES
  • Increased awareness presents opportunities and challenges
  • Naturalness and sustainability
  • Modern grocery to remain key to the mass segment
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027