Comic Book Publishing in the US - Industry Research Report

Comic relief: Online-only comic book publishers are expected to challenge the industry, contributing to industry revenue growth

The Comic Book Publishing industry consists of companies engaged in the publication of comic books, graphic novels and other related materials. The industry is largely dominated by DC Comics and Marvel Entertainment LLC (Marvel), by far the most well-known brands in comics currently. The industry experienced revenue growth in line with rising consumer spending through the end of 2023, along with increased interest in the source material for high-profile comic book adaptations, most prominently the Marvel Cinematic Universe movies. Overall, industry revenue has been increasing at a CAGR of 11.5% over the past five years, and is expected to reach $2.0 billion through the end of 2023. This includes an increase of 0.1% in 2023 alone. Also, profit is expected to increase during the same period as the shift in the industry toward increased graphic novel sales, which typically command higher prices, is expected to boost profit for the industry.

This industry publishes comic books, graphic novels and related magazines. Industry operators include well-known companies such as DC Comics and Marvel Entertainment LLC, in addition to independent comic and graphic novel publishers. The industry does not include revenue from online-only publishers or from licensing agreements for movies and merchandise.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.