Alcoholic Drinks in France

Report
83 Pages
June 2023
Region: France
Euromonitor International
ID: 2698265

The post-pandemic euphoria of 2021, which witnessed a healthy total volume growth in alcoholic drinks in France, was short-lived: indeed, overall volume sales of alcoholic drinks were showing somewhat flat growth in 2022.

The analyst's Alcoholic Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN FRANCE

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN FRANCEKEY DATA FINDINGS

2022 DEVELOPMENTS

The drop in off-trade hits sales, but total volume comes back to (almost) normal
Polarised trends emerge, driving both strong-alcohol and no/low alcohol beer
The leading players remain on track, nonetheless, challengers and small and/or local brands fare well
PROSPECTS AND OPPORTUNITIES
Despite the slowdown of 2022, brewers keep the faith
Non/low alcohol and fruit flavours create the winning duo - especially in the most traditional products
Will upgrading continue? What is sure is the rising price per SKU/package unit
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN FRANCEKEY DATA FINDINGS

2022 DEVELOPMENTS

Ongoing structural decline in 2022 after two atypical years
More reasonable growth for bubbles, such as seen in Italian variants and crémants, while private label ranges forge ahead
Most branded wines affected by the counter-performance of 2022
PROSPECTS AND OPPORTUNITIES
Comeback to the pre-pandemic slow cruising speed for wine
Low alcohol and CBD infused variants are “healthier” and indulgent wines which appeal to younger adult consumers
More transparency and innovation needed to restore the interest in wine for young adult consumers

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN FRANCEKEY DATA FINDINGS

2022 DEVELOPMENTS

2022 is year of decline, in accordance with the structural patterns of the category

Premium English gins, flavoured rums, liqueurs and, to a lesser extent vodka, remain the kings of the fiesta
Ricard SA maintains its overall lead, while Bacardi-Martini and Brown-Forman France take advantage of gaps in the market
PROSPECTS AND OPPORTUNITIES
Ongoing structural drop expected, even in on-trade in the medium term
Non/low alcohol spirits does not see as strong success as other categories
More mixology, premiumisation and new flavours/ingredients expected
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022

CATEGORY DATA

Table 96 Sales of Spirits by Category: Total Volume 2017-2022
Table 97 Sales of Spirits by Category: Total Value 2017-2022
Table 98 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 99 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 105 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 107 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 108 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 110 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 111 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 112 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 113 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 114 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN FRANCEKEY DATA FINDINGS

2022 DEVELOPMENTS

Post-pandemic landscape leads to the return of a structural decline
Contrasting years between 2021 and 2022
Food pairing, mixology, and locavore trends set to help rejuvenate cider
PROSPECTS AND OPPORTUNITIES
Many ongoing threats and challenges for cider
Players will continue to forge ahead, seeking opportunities for future growth
Small and audacious players set to rejuvenate the image of cider

CATEGORY DATA

Table 66 Sales of Cider/Perry: Total Volume 2017-2022
Table 67 Sales of Cider/Perry: Total Value 2017-2022
Table 68 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 69 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 77 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 78 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN FRANCEKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales in RTDs return to normal patterns, boosted by the favourable weather in 2022
The niche of hard seltzers fails to take off
Sangria and spritz brands drive sales
PROSPECTS AND OPPORTUNITIES
Traditional spirit-based RTDs will remain the weak link of the category
Other local excise duties could deal a fatal blow to hard seltzers
Féfé x19 Fine à l’Eau, the first hard seltzer with cognac

CATEGORY DATA

Table 81 Sales of RTDs by Category: Total Volume 2017-2022
Table 82 Sales of RTDs by Category: Total Value 2017-2022
Table 83 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 84 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 89 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 90 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 91 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 92 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 93 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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