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Health and Wellness in Singapore

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    Report

  • 60 Pages
  • November 2023
  • Region: Singapore
  • Euromonitor International
  • ID: 2701776
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN SINGAPORE
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rise of dairy substitution within hot drinks in Singapore
  • Good source of vitamins is leading claim within health and wellness hot drinks in 2022
  • Lactose free growing due to rising awareness of intolerance among local consumers
PROSPECTS AND OPPORTUNITIES
  • Nutri-Grade scheme spurs reformulation efforts in select categories
  • Vegetarian offers further potential for expansion within health and wellness hot drinks due to rise of flexitarians in Singapore
  • Vegan claim expected to draw more consumer attention
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Indulgent consumption through smaller pack sizes
  • Natural remains leading claim within health and wellness soft drinks in Singapore
  • Lactose free growth driven by interest in particular diets
PROSPECTS AND OPPORTUNITIES
  • Potential for sparkling flavoured water and non-cola carbonates to grow in light of restrictions on high sugar soft drinks
  • Further development of no sugar soft drinks supported by regulations and rising health concerns
  • Skin health could see growth as consumers focus on beauty from within
CATEGORY DATA
  • Table 46 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 47 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 48 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 49 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 50 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 51 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 52 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 53 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cost of inflation weighs in on health and wellness trend
  • 2022 sees natural in the lead in health and wellness snacks amid consumer desire to eat better
  • Hypoallergenic appeals to more consumers with dietary concerns
PROSPECTS AND OPPORTUNITIES
  • Strong demand for healthier snacks expected over the forecast period
  • Growth predicted for vegan and plant-based snacks, driven by changing lifestyles and concerns over environment and animal welfare
  • Niche of brain health and memory offers potential as consumers look to specific health claims to support metabolism
CATEGORY DATA
  • Table 10 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 13 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 14 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 15 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 16 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 17 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 18 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New Nutri-Grade labelling requirement promotes reformulation and brand extensions
  • Good source of minerals is leading claim within health and wellness dairy products and alternatives as consumers look to fortify their nutritional intake
  • Skin health rises in significance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
  • Potential for plant-based milk to see sustained demand over forecast period, despite slow uptake of novel alternatives in Singapore
  • Probiotic offers further growth potential as consumers look to support their gut health
  • Cardiovascular health set to gain momentum as consumers seek dairy products with specific health benefits
CATEGORY DATA
  • Table 19 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 20 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 21 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 22 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 23 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 24 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 25 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 26 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 27 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasing number of niche products launched by players to tap into demands from health-conscious, sophisticated consumers
  • Natural is leading claim as local consumers become increasingly interested in health and wellness cooking ingredients and meals
  • Niche bone and joint health claim sees growth in 2022 as consumers increasingly demand functionality from their diets
PROSPECTS AND OPPORTUNITIES
  • Government initiatives drive product innovation, but growth depends heavily on consumer receptiveness
  • Vegan and plant-based offer further promise within health and wellness cooking ingredients and meals
  • Foods that improve brain health and memory set to benefit from a consumer desire to boost their overall health over the forecast period
CATEGORY DATA
  • Table 28 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 29 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 30 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 31 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 32 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 33 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 34 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 35 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 36 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SINGAPOREKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Prioritising essential goods spurs uneven growth within staple foods
  • Popularity of vegetarian staple foods driven by health and wellness trend
  • Skin health rising within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • Players are expected to support government’s policy on health by innovating their products over forecast period
  • Niche segments of vegan and plant-based offer further growth potential
  • Niche of no allergens to record growth as consumers discover staple foods that support certain intolerances
CATEGORY DATA
  • Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027