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Analysis of the Global Web Conferencing Market

  • ID: 2702446
  • Report
  • November 2013
  • Region: Global
  • 77 Pages
  • Frost & Sullivan
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Growing Competition and Price Pressures Push Vendors to Seek New Ways to Differentiate
The global web conferencing market is experiencing significant shifts with emergence of new services, mobility, and social collaboration disrupting the status quo to create new opportunities. Demand for web conferencing has increased significantly as companies implement efficient collaboration across dispersed teams. Improved user experiences and expanded use cases are further driving adoption. Mobility enhancements and growing integration with workflows and business applications will create new growth opportunities. This analysis provides web conferencing providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving marketplace.

METHODOLOGY

Primary research with web conferencing providers; Frost & Sullivan published reports, decision support databases, company Websites, and other secondary resources.

SCOPE

This research covers the market for hosted web conferencing services and on-premises web conferencing solutions.
Web conferencing allows people to hold real-time, synchronous meetings and conferences over the web.
The most basic feature of a web conference is screen sharing, whereby conference participants see
content on the presenter's screen. Additionally, audio communications in a web conference can either be
done through traditional public switched telephone networks (PSTN) networks or through voice over

Internet protocol (VoIP). Typical features of a web conference include:
- Slide presentation, desktop sharing, and application sharing
- Web co-browsing and file transfer
- Integrated PSTN and/or VoIP audio for web-based conference control
- Public and private chat (text messaging)
- White boarding and annotation
- Polls and surveys
- Recording, archiving, and broadcasting
- Desktop video

This research does NOT include:

- Revenue from annual software assurance or maintenance programs and ongoing support services - such revenue is associated with the total installed base of licenses and not tied to new license sales.
- Revenue from stand-alone audio conferencing services is not included. However, in meetings where the vendor seamlessly integrates audio with web conferencing, revenue from "integrated" audio-web conferences is included.
- Revenue from webcasting services is not included since webcasting represents a distinct market and application. Pure-play webcasting services are excluded from the coverage of this research. Revenue from webinar services offered by web conferencing vendors is included. Examples of webinar solutions that are included are WebEx Event Center and Citrix GoToWebinar.

KEY QUESTIONS ANSWERED

- Is the market growing, how long will it continue to grow, and at what rate?
- What are the key factors that will drive growth? Are there significant restraints that will hold the market back?
- How are the key competitors positioned today and how is the landscape evolving?
- How will the structure of the market change with time? Is it ripe for acquisitions?
- How will web meetings evolve over time to address changing user needs?
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Executive Summary

Market Overview

Total Web Conferencing Market

External Challenges: Drivers and Restraints

Forecast and Trends

Hosted Web Conferencing Services Market Breakdown

Hosted Services - Channel Trends for CSPs

On-premises Web Conferencing Market Breakdown

Market Share and Competitive Analysis

The Last Word

Appendix
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CEO's PERSPECTIVE

1. Web conferencing is moving away from vanilla online meetings to integrations with business applications built into user defined workflows.

2. The growing impact of alternatives, including freemium and basic screen sharing services, is leading to price-based competition making differentiation more challenging.

3. Due to a growing focus on mobile first, solutions must enable the transition from content consumption to productivity over mobile devices.

4. There is a greater user demand for convergence of real time and asynchronous collaboration for better knowledge/content management.

5. Decision making is shifting to IT as bigger deployments gain ground. At the same time BYOA is making users and line-of-business heads key influencers.
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