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Personal Accessories in the United Kingdom

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    Report

  • 53 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2702920
Personal accessories in the UK is characterised by polarisation, with luxury and value-driven products driving sales in 2025. Retail sales reached GBP16.2 billion, representing 4% growth from 2024, although while value sales rose, volume sales saw a marginal decline, driven by macroeconomic uncertainty and the divergence in consumer spending patterns.

This Personal Accessoriesin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Both luxury and value-driven segments drive sales
  • Daisy London and Shrimps collaboration thrives amid polarisation
  • CHART 2 Daisy London x Shrimps Collaboration Expands
  • Resale and rental impact personal accessories
  • CHART 3 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
WHAT’S NEXT?
  • Luxury and value-driven segments to drive sales in the future
  • Writing instruments to remain the largest category in volume terms
  • Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
  • Luxury conglomerates maintain their lead amidst market polarisation
  • CHART 4 DeMellier Carves Out a New Luxury Narrative
  • Opportunities for new and existing players
CHANNELS
  • Offline retail leads through specialist retailers
  • CHART 5 Analyst Insight
  • Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in the United Kingdom 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in the United Kingdom 2025
  • CHART 9 Consumer Landscape in the United Kingdom 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bags and luggage market driven by luxurt and value polarisation
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Luxury and value-driven sales drive market polarisation
  • CHART 11 Analyst Insight
  • Impact of tourism and low-cost travel on bags and luggage
  • CHART 12 Antler’s Chelsea Backpack Appeals to Travel-Conscious Shoppers
  • Uniqlo drives value growth with affordable luxury
  • CHART 13 Uniqlo Crossbody Bag Continues to Soar in Popularity
WHAT’S NEXT?
  • Value-conscious consumers to drive demand for accessible luxury
  • Sustainability as a catalyst for innovation
  • Digital-first strategies to become increasingly important
COMPETITIVE LANDSCAPE
  • Emerging luxury brands challenge incumbents with quality and affordability
  • Polène’s London flagship aims to strengthen its position in accessible luxury
  • CHART 14 Polène Boutique in Mayfair Attracts Emerging Luxury Shoppers
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTSJEWELLERY IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth continues as consumers look for accessible luxury
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite some challenges, with positive macroeconomic indicators jewellery remains resilient
  • Costume jewellery drives volume sales but fine jewellery remains resilient
  • CHART 16 Accessible Jewellery Brands Retain Relevance in the UK Market
WHAT’S NEXT?
  • Brands will aim to capture Generation Z loyalty, and benefit from trade agreement
  • CHART 17 Analyst Insight
  • Value growth to be driven by the search for accessible luxury and branded products
  • Digitalisation and sustainability to shape future business strategies
COMPETITIVE LANDSCAPE
  • Challenger brands drive share redistribution
  • CHART 18 Challenger Jewellery Brands Push Growth Opportunities
  • Opportunities expected for players focused on quality, personalisation, and transparency
CHANNELS
  • Offline retail sales drive sales of jewellery through specialist retailers
  • Retail e-commerce gains further traction in costume jewellery
  • Digitalisation shapes jewellery retail, as demonstrated by Swarovski’s Digital Flagship Store
PRODUCTS
  • Sustainable practices drive innovation and transparency
  • CHART 19 Finematter Continues to Lead the Way in Digital Traceability
COUNTRY REPORTSTRADITIONAL AND CONNECTED WATCHES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Connected featyres and Gen Z influence boost watch market performance
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives value sales growth
  • Generation Z influence is redefining watches for a new era in the UK
  • CHART 21 Analyst Insight
  • Chrono24 revamp reflects shifting second-hand landscape
  • CHART 22 Chrono24 Revamp Indicative of Shifting Resale Market
WHAT’S NEXT?
  • Consumers to drive tech integration and strong sales for connected watches
  • Both luxury and local brands focus on heritage and craftsmanship
  • Sustainability's impact on future product development
COMPETITIVE LANDSCAPE
  • Rolex and Apple Watch maintain lead through brand strength
CHANNELS
  • Jewellery and watch specialists lead offline distribution
  • Specialists expand footprint and luxury hubs
PRODUCTS
  • Generation Z drives innovation with sustainable and tech-enhanced watches
  • CHART 23 Resurgence in Popularity of Y2K Designs Amongst Local Gen Z shoppers
  • Design and price dominate value-seeking consumer choices
  • CHART 24 Casio Launch Indicative of Value-Seeking Consumers
COUNTRY REPORTSWRITING INSTRUMENTS IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Macroeconomic pressures stall volume sales of writing instruments, but values rise
  • CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
  • Macroeconomic pressures drive volume statis, but value sales see low growth
  • Pens leads value sales and maintains slow growth
  • Market polarisation affects value growth
  • CHART 26 WHSmith Sells High Street Stores
WHAT’S NEXT?
  • Consumers likely to prioritise unique features and collectible writing instruments
  • Pens will continue to lead, while colouring is set to drive growth
  • Sustainability, digital integration, and aesthetic appeal to drive business opportunities
  • CHART 27 Analyst Insight
COMPETITIVE LANDSCAPE
  • Bic UK Ltd maintains its lead in writing instruments
  • Opportunities remain in writing instruments for innovative, sustainable brands
  • CHART 28 Ryman Recycles Over 3.5 Million Pens Since 2019
CHANNELS
  • Offline retail continues to dominate, as consumers pick up products when grocery shopping
  • Retail e-commerce declines, as tactile experiences and immediacy preferred
PRODUCTS
  • Generation Z drives demand for innovative and collectible writing instruments
  • CHART 29 Legami Erasable Pens Capitalise on Design to Increase Sales
COUNTRY REPORTS