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Home and Garden in France

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    Report

  • 44 Pages
  • May 2023
  • Region: France
  • Euromonitor International
  • ID: 2702946
France experienced a drop in consumer confidence in 2022, which was attributed to a surge in inflation resulting from a rise in energy prices, driven by war in Ukraine. This increase in energy costs also led to a rise in agricultural expenses and subsequently, food prices, contributing to an overall inflation rate of 5.2% in France.

The analyst's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN FRANCE
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN FRANCEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Innovation in robotic lawn mowers benefits gardening equipment
  • Consumers now accustomed to convenience of e-commerce
  • Low-maintenance plants emerge as the popular choice
PROSPECTS AND OPPORTUNITIES
  • High inflation expected to deter middle-class from investing in gardens
  • New French law could promote composting among local consumers
  • Organic gardening products offer strong potential for growth
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN FRANCEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High sustainability credentials continue to benefit LED lamps in 2022
  • Easing of pandemic-related restrictions sees sales of barbecues plummet in 2022
  • Focus on good health sees the development of new hi-tech mattresses
PROSPECTS AND OPPORTUNITIES
  • Eco-friendly home furnishings to gain in popularity
  • Time-saving benefits to boost demand for storage furniture
  • Polarisation of spending and desire for “Made in France” items will remain strong purchasing trends
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN FRANCEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cordless drills remain popular as they offer convenience
  • Limited demand for kitchen sinks due to fewer installations
  • Popularity of DIY in France benefits sales of hand tools in 2022
PROSPECTS AND OPPORTUNITIES
  • Manufacturers produce sustainable paints to address consumers’ concerns
  • Perceptions of wallpaper as non-essential item expected to hinder sales
  • Omnichannel strategy likely to be most effective for retailers of home improvement
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN FRANCEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of beverageware fall in 2022 due to greater mobility of population
  • Increasing preference for street food hampers sales of cookware
  • SEB Groupe retains overall leadership due to strength in kitchen, the largest value category
PROSPECTS AND OPPORTUNITIES
  • Sustainable kitchenware gaining in popularity among local consumers
  • Strong demand expected for space-saving food storage products
  • Grocery retailers to remain popular channel due to accessibility and affordable prices
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027