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Turning Digital - A wrap-up TV experience - Product Image

Turning Digital - A wrap-up TV experience

  • ID: 2715350
  • September 2013
  • Region: Europe
  • 100 Pages
  • ITMedia Consulting

The 11th edition of this annual report is an essential tool to understand the TV market and anticipate its changes. The first part analyzes the Digital TV in Europe, its trends and prospects. The second part focuses on content ubiquity and on the growing trend on the operators' side to adopt effective strategies to enter the new digital markets.

Turning Digital is an essential reference for TV and multimedia content companies. The study, which is based on a global analysis of 17 countries in Western Europe, provides valuable data-driven insights of the Big 5 European markets (France, Germany, Italy, Spain and United Kingdom).

The EU and the euro-area economy have been undergoing a protracted downturn. As every sector, TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth.

As a consequence of the crisis, European net TV advertising revenues decreased by almost 4% in 2012. Pay TV, while slowing down, yet marked a +3.7%
There are still strong differences among coutries, due to different regulatory frameworks and market conditions.

The relationships between broadcasters and new entrants represent a critical element for the development of the market and the outline of strategies for the coming years.

Turning Digital, with more than 100 pages and 72 tables and charts, is one of the most authoritative and the broadest report on the TV market and its main trends in Europe.

Executive summary
The TV market in 2012
Main trends
Market perspectives

The TV market in 2012
Market overview
Pay TV

The multichannel television market
Market revenue
Multichannel advertising
Fragmentation in TV audience share

Digital Television
Digital TV evolution
After the digital switchover
Beyond HDTV

The race to dominate the future of TV
Reshaping the video industry: the incumbents fight back
Case history: the OTT landscape in the United Kingdom
Case history: ProSiebenSat.1 and the digital diversification
Case history: HbbTV developments
Online advertising
The surge of video on demand: an overview
OTT services expanding
France - Media laws slow the development of the French SVoD market
Germany - The rise of smart TV is boosting Germany's VoD market
Italy - Italy's growing SVoD market has recently seen several new entrants
Spain - Despite the crisis, a lively market
Scandinavia - The VoD market is growing and competition is stepping up
Netflix expanding in Europe
Broadcasters: time to take the online challenge
Digital entertainment in a multiscreen world
TV is no longer a single screen
Smart TV still far from full potential
3D TV can wait

The EU and the euro-area economy have been undergoing a protracted downturn which started in the final quarter of 2011 and which is expected to have had a trough in 2013.

As every sector, TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth, compared to +2.7% in 2011, reaching €95.1 billion. This represents a 44% growth since 2001, when ITMedia Consulting started monitoring the market, at a 3.4% annual rate.

As a consequence of the crisis of consumption and investments, European net TV advertising revenues decreased by almost 4% in 2012 to €31 billion, in spite of two major events taking place along the year, the Euro 2012 soccer tournament and the Olympic Games in London.

While still growing, pay TV slows down its advancement. However, marking +3.7% it is healthiest segment of the market, and reached €42.9 billion. Finally, licence fee totalled slightly less than €21 billion in revenues, growing by 2.9%, in line with the rate of inflation, and confirming the decreasing weight in the overall industry economics.

The traditional broadcaster models are now constantly exposed to the process of enlargement of the traditional competitive scenario, mainly caused by the technological evolution. The affirmation of new and innovative broadcasting and distribution platforms are, in fact, progressively changing the consumption patterns of the end users, pointing them towards models that are becoming more and more customized and less standardized in terms of their usage of services, contents and advertising.

As a result, traditional sources of revenue from advertising on terrestrial channels and licence fee is losing ground to income from pay TV and digital advertising. In 2012 multichannel represented 56% of total market revenues, exceeding €53 billion.

The digitisation of TV households in Europe continues unabated with the rate of digitisation last year expanding again: by the end of 2012, in Western Europe 91% of television homes had switched to digital television reception. The resulting total of 165 million households exceeds the rate at year-end 2011 by almost 10 million homes.

The shares of the digital infrastructures, however, have remained largely unchanged. Following the last switch offs, DTT reception ranks top in the digital TV transmission, with a share of 36%. Short behind DTH holds second place as the mode of reception used by nearly 53 million households, followed by digital cable (36 million homes or 22%) while IPTV is the mode of supply for 17 million homes (11%). IPTV scored the greatest rate of growth: an increase by 15% or 3.2 million new IPTV households.

Regional differences as regards the rate of digitisation continue to persist; the digitisation of cable is relatively low in Europe, at 59%. By equal measure, the differences concerning the various modes of reception and their rates of digitisation persist. Almost all terrestrial transmission is now digital (Greece has not yet completed the switchover) while cable still has quite some way to go to reach full digitization.

Following the switch-off of the last analogue channels in 2012, most European TV households are now geared to digital reception, enjoying the benefits of digital television. Among these, high-definition television (HDTV) has already turned into a mass market in most countries in Western Europe. The next step will be Ultra High Definition TV, allowing a 4-8 higher image resolution.

Western Europe

Special Focus on:
- United Kingdom
- France
- Spain
- Italy
- Germany

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