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United States Consumer Behavior 2014 - 10th Edition - Product Image

United States Consumer Behavior 2014 - 10th Edition

  • Published: January 2014
  • Region: United States
  • 481 Pages
  • Richard K Miller & Associates

Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market.

Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.

The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.

PART I: THE AMERICAN CONSUMER

1 DEMOGRAPHIC OVERVIEW
1.1 Population Distribution
1.2 Households
1.3 Generational Demographics
1.4 Urban, Suburban and Rural Populations
1.5 Market Resources

2 CONSUMER SPENDING
2.1 Consumer Contribution to the GDP
2.2 Spending Assessment
2.3 Consumer Price Index
2.4 Daily Spending
2.5 Market Resources

3 RETAIL SPENDING
3.1 The U.S. Retail Sector
3.2 GAFO Spending
3.3 E-Commerce
3.4 Back-to-School
3.5 Christmas Season Holiday Spending
3.6 State-by-State Retail Spending
3.7 Market Resources

4 USE OF TIME
4.1 Americans' Use of Time
4.2 Daily Activities
4.3 Older Americans
4.4 Students
4.5 Market Resources

5 USE OF MEDIA & THE INTERNET
5.1 State Of The Media
5.2 Use Of Media
5.3 Internet Use
5.4 Cross-Platform Consumer Behavior
5.5 Online Activities
5.6 Smartphones and Tablets
5.7 Social Networking
5.8 Online and Mobile Video
5.9 Market Resources

6 CONSUMER INCOME & WEALTH
6.1 Household Income
6.2 Income Distribution
6.3 Income by State
6.4 Household Wealth
6.5 Income and Wealth Inequality
6.6 Poverty and Economic Insecurity
6.7 Market Resources

7 CONSUMER DEBT
7.1 Household Debt
7.2 Mortgage Debt
7.3 Credit Card Debt
7.4 Student Loans
7.5 Market Resources

PART II: SHOPPING BEHAVIORS

8 COMPETITION BETWEEN SHOPPING CHANNELS
8.1 Overview
8.2 Showrooming
8.3 Cross-Channel Shopping
8.4 Marketshare Shifts

9 IN-STORE SHOPPING
9.1 Preference For In-Store
9.2 Lifestyle Centers
9.3 How America Shops
9.4 Self-Service
9.5 The In-Store Experience

10 ONLINE SHOPPING
10.1 Overview
10.2 Why People Shop Online
10.3 Characteristics Of Online Shopping
10.4 Expectations Online

11 MOBILE SHOPPING
11.1 Overview
11.2 In-Store Smartphone Use
11.3 M-Commerce Purchases
11.4 M-Commerce Spending
11.5 Mobile Shopping Apps

12 PEER-TO-PEER SHOPPING
12.1 Overview
12.2 The Sharing Economy
12.3 Economic Impact
12.4 Outlook

PART III: BEHAVIORAL ANALYSES

13 AT HOME
13.1 At-Home Entertainment
13.2 Working At Home

14 AWAY FROM HOME
14.1 Overview
14.2 Airports
14.3 Bars
14.4 Coffeehouses and Sandwich Shops
14.5 Convenience Stores
14.6 Drug Stores
14.7 Fast Food and Casual Dining Restaurants
14.8 Gas Stations
14.9 Grocery Stores
14.10 Health Clubs
14.11 Large Retail Or Department Stores
14.12 Movie Theaters
14.13 Public Transportation
14.14 Shopping Malls
14.15 Stadiums and Arenas

15 BRAND LOYALTY
15.1 Brand Preferences
15.2 Store Brands
15.3 Brand Loyalty In Travel
15.4 Increasing Brand Loyalty
15.5 Influence of Social Network Connections

16 BUYING AMERICAN-MADE
16.1 Preference For U.S.-Made Products
16.2 Buying American By Product Type
16.3 Buy American Initiatives

17 BUYING LOCAL
17.1 Buying Local
17.2 Locally Sourced Food Products
17.3 Buy Local Initiatives

18 CONSUMER CONFIDENCE
18.1 Overview
18.2 Consumer Comfort Index
18.3 Consumer Confidence Index
18.4 Consumer Sentiment Index
18.5 Current Economic Conditions
18.6 Economic Confidence Index
18.7 Other Measures Of Consumer Confidence

19 CUSTOMER SATISFACTION
19.1 Overview
19.2 Factors Contributing To High Customer Satisfaction
19.3 Market Resources

20 ENVIRONMENTALLY CONSCIOUS CONSUMERISM
20.1 Concerns About The Environment
20.2 Use Of Products With An Environmental Benefit
20.3 Paying A Premium For Green Products
20.4 Environmentally Focused Activities

21 GIFT GIVING
21.1 Overview
21.2 Characteristics of Gift Giving
21.3 Responsible Gift Giving
21.4 Self Gifting
21.5 Wedding Gift Giving
21.6 Graduation Gift Giving
21.7 Returning Gifts

22 INFLUENCE OF GASOLINE PRICES
22.1 Overview
22.2 Impact On Consumer Spending

23 PAYMENT PREFERENCES
23.1 How Americans Pay Their Bills
23.2 Credit and Debit Cards
23.3 Proximity Mobile Payments

24 POST-RECESSION CONSUMER BEHAVIOR
24.1 A Recovery No Better Than The Recession
24.2 Disproportionate Impact
24.3 Spending Plans
24.4 Cutting Back

25 PRIVACY ISSUES
25.1 Overview
25.2 Privacy Online
25.3 Mobile Privacy
25.4 Whom Do Consumers Trust?

26 PURCHASE DECISION MAKING
26.1 Top Influencers
26.2 Trust in Shopping Recommendations
26.3 Shopper Decision Priorities
26.4 Deals and Bargains

27 RESPONSE TO ADVERTISING
27.1 Preferred Media For Ads
27.2 Positive Response To Advertising
27.3 Negative Response To Ads
27.4 Effectiveness of Celebrity Endorsements
27.5 Ad Awareness While Multitasking
27.6 Response to Email
27.7 Response to Irrelevant Ads

28 RESPONSE TO CUSTOMER SERVICE
28.1 Loyalty
28.2 Comparison With Low Prices, Deals, and Convenience
28.3 Impact By Segment
28.4 Factors Contributing To Good Customer Service

29 RESPONSE TO REVIEWS
29.1 Online Consumer Reviews
29.2 Online Research
29.3 Travel Reviews
29.4 Consumer Electronics Reviews

30 SPENDING FOR GOODS VS. EXPERIENCES
30.1 A Shift From Goods To Experiences
30.2 Purchase Satisfaction
30.3 Research Findings

PART IV: AFFLUENT CONSUMERS

31 LUXURY & AFFLUENT MARKETS
31.1 Luxury Market
31.2 Spending By High-Net-Worth Households
31.3 Affluent Market
31.4 Media for Affluent Consumers
31.5 Market Resources

32 POPULATION CENTERS OF U.S. AFFLUENCE
32.1 Most Affluent ZIP Codes
32.2 Most Expensive ZIP Codes
32.3 ZIP Codes With Highest Salaries
32.4 Millionaire Households By State
32.5 Millionaires By Metropolitan Area
32.6 Market Resources

33 MARKET SURVEYS
33.1 Affluent Market Tracking Study
33.2 Affluent Survey and Affluent Barometer
33.3 Affluent Online Shopper Index
33.4 Luxury and Affluence Monthly Pulse
33.5 Luxury Trend Reports
33.6 WealthSurvey
33.7 Market Resources

PART V: CUSTOMER BRAND PREFERENCES

34 BRAND ATTRACTION
34.1 Overview
34.2 Leap Index

35 BRAND EQUITY
35.1 Overview
35.2 Top Brands Among Adults
35.3 Market Resources

36 CUSTOMER EXPERIENCE
36.1 Overview
36.2 Temkin Ratings
36.3 Market Resources

37 CUSTOMER LOYALTY ENGAGEMENT
37.1 Overview
37.2 Customer Loyalty Engagement Rankings
37.3 Market Resources

38 CUSTOMER SATISFACTION
38.1 Overview
38.2 ACSI Scores
38.3 Market Resources

39 CUSTOMER SERVICE
39.1 Overview
39.2 Customer Service Champions
39.3 Market Resources

40 FACEBOOK FAN BRAND LOYALTY
40.1 Overview
40.2 Brand Satisfaction 2013
40.3 Market Resources

41 ONLINE RETAILER SHOPPER SATISFACTION
41.1 Overview
41.2 Shopper Satisfaction Rankings
41.3 Market Resources

PART VI: ETHNIC FOCUS

42 AFRICAN-AMERICAN CONSUMERS
42.1 Overview
42.2 Profile
42.3 Buying Power
42.4 Population Centers
42.5 Market Resources

43 ARAB-AMERICAN CONSUMERS
43.1 Overview
43.2 Profile
43.3 Buying Power
43.4 Population Centers
43.5 Market Resources

44 ASIAN-AMERICAN CONSUMERS
44.1 Overview
44.2 Profile
44.3 Buying Power
44.4 Population Centers
44.5 Market Resources

45 HISPANIC- & LATINO-AMERICAN CONSUMERS
45.1 Overview
45.2 Profile
45.3 Buying Power
45.4 Population Centers
45.5 Market Resources

46 JEWISH-AMERICAN CONSUMERS
46.1 Overview
46.2 Profile
46.3 Buying Power
46.4 Population Centers
46.5 Market Resources

47 MUSLIM-AMERICAN CONSUMERS
47.1 Overview
47.2 Profile
47.3 Buying Power
47.4 Population Centers
47.5 Market Resources

48 NATIVE-AMERICAN CONSUMERS
48.1 Overview
48.2 Profile
48.3 Buying Power
48.4 Population Centers
48.5 Market Resources

PART VII: GENDER FOCUS

49 FEMALE CONSUMERS
49.1 Profile
49.2 Working Women
49.3 Mothers
49.4 Working Mothers
49.5 Engaging Moms
49.6 Mobile Moms
49.7 Social Moms
49.8 Affluent Women
49.9 Purchase Decision Making
49.10 Purchasing Power
49.11 Market Resources

50 MALE CONSUMERS
50.1 Profile
50.2 Fathers
50.3 Gender Roles Are Blurring
50.4 Purchasing Decision Making
50.5 Market Resources

PART VIII: GENERATIONAL FOCUS

51 GENERATIONAL COMPARISONS
51.1 Unique Characteristics
51.2 Shopping
51.3 Use Of The Internet
51.4 Use Of Social Media
51.5 Use Of Cellphones and Mobile Devices
51.6 Market Resources

52 SENIOR CONSUMERS
52.1 Profile
52.2 General Characteristics
52.3 Buying Power
52.4 Media Activities
52.5 Market Resources

53 BABY BOOMER CONSUMERS
53.1 Profile
53.2 Generational Characteristics
53.3 Spending Power
53.4 Media Activities
53.5 Market Resources

54 GENERATION X CONSUMERS
54.1 Profile
54.2 Generational Characteristics
54.3 Spending Behaviors
54.4 Media Activities
54.5 Market Resources

55 MILLENNIAL CONSUMERS
55.1 Profile
55.2 Generational Characteristics
55.3 Impact of the Great Recession
55.4 Affluent Millennials
55.5 Shopping Attitudes
55.6 Media Activities
55.7 Market Resources

PART IX: SEGMENTATION

56 COLLEGE STUDENTS
56.1 Student Population
56.2 Spending
56.3 Use Of Technology
56.4 The Millennial Mindset
56.5 Market Resources

57 CONSUMERS WITH DISABILITIES
57.1 Profile
57.2 Market Assessment
57.3 Marketing to People With Disabilities
57.4 Market Resources

58 FAMILIES WITH CHILDREN
58.1 Profile
58.2 Cost of Raising Children
58.3 Shopping and Spending Characteristics
58.4 Intergenerational Households
58.5 Stepfamilies
58.6 Market Trends: Adult Children At Home
58.7 Market Resources

59 FAMILY CAREGIVERS
59.1 Profile
59.2 Eldercare
59.3 Demographics of Caregivers
59.4 The Cost Of Caregiving
59.5 Support for Caregivers
59.6 Market Resources

60 GAY & LESBIAN CONSUMERS
60.1 Profile
60.2 Coming Out
60.3 Same-Sex Marriage
60.4 Buying Power
60.5 Population Centers
60.6 Activities
60.7 Internet Usage
60.8 Market Resources

61 IMMIGRANT CONSUMERS
61.1 Profile
61.2 Second-Generation Americans
61.3 U.S.-Born Children
61.4 Life In The U.S.
61.5 Assimilation
61.6 Future Growth
61.7 Market Resources

62 MARRIED COUPLES
62.1 Profile
62.2 Buying Power
62.3 Trends
62.4 Market Resources

63 MILITARY CONSUMERS
63.1 Overview
63.2 Buying Power
63.3 The Military Exchange System

64 PET OWNERS
64.1 Overview
64.2 Pets Owner Demographics
64.3 Spending On Pets
64.4 Market Resources

65 RETIREES
65.1 Profile
65.2 Retiree Consumers
65.3 Financial Security
65.4 Trends in Retirement and Semi-retirement
65.5 Market Resources

66 SINGLE CONSUMERS
66.1 Overview
66.2 Growth of Singles Demographics
66.3 Cohabitation
66.4 Spending Power
66.5 Market Resources

PART X: GEODEMOGRAPHICS

67 MEGAPOLITAN REGIONS
67.1 Overview
67.2 Megapolitan Regions Defined
67.3 Regional GDP
67.4 Population Projections
67.5 Market Resources

68 METROPOLITAN PROFILES
68.1 Overview
68.2 Atlanta
68.3 Baltimore
68.4 Birmingham
68.5 Boston
68.6 Charlotte
68.7 Chicago
68.8 Cleveland
68.9 Columbus
68.10 Dallas/Fort Worth
68.11 Denver
68.12 Detroit
68.13 Greenville/Spartanburg/Asheville
68.14 Hartford/New Haven
68.15 Houston
68.16 Kansas City
68.17 Las Vegas
68.18 Los Angeles
68.19 Miami/Fort Lauderdale
68.20 Milwaukee
68.21 Minneapolis/Saint Paul
68.22 Nashville
68.23 New York City
68.24 Orlando
68.25 Philadelphia
68.26 Phoenix
68.27 Pittsburgh
68.28 Portland, Oregon
68.29 Raleigh-Durham
68.30 Sacramento
68.31 San Francisco
68.32 Seattle
68.33 St. Louis
68.34 Washington, D.C.

69 METROPOLITAN STATISTICAL AREAS
69.1 Overview
69.2 MSA Populations

70 MICROPOLITAN STATISTICAL AREAS
70.1 Overview
70.2 ìSA Populations

71 STATE POPULATION PROFILES
71.1 Overview
71.2 State Populations
71.3 Median Age
71.4 Racial and Ethnic Distributions
71.5 Diversity

72 STATE ECONOMIC PROFILES
72.1 Overview
72.2 Personal Income
72.3 Unemployment Rate
72.4 Job Growth

PART XI: COMMUNITIES

73 AMERICANS' VIEWS ON THEIR COMMUNITIES
73.1 Overview
73.2 Satisfaction With Communities
73.3 Generational Preferences
73.4 Important Community Attributes
73.5 Market Resources

74 WHERE AMERICANS WANT TO LIVE
74.1 Most Desirable Places To Live
74.2 Most Desirable States
74.3 Most Desirable Cities

75 RELOCATION
75.1 Overview
75.2 Relocation 2012
75.3 Interstate Migration Trends
75.4 Metropolitan Relocation
75.5 Local Relocation

76 ALL-AMERICAN CITIES
76.1 Overview
76.2 Recent Award Winners
76.3 Market Resources

77 BEST SMALL TOWNS
77.1 Award-Winning Towns
77.2 Top 20 Small Towns
77.3 Market Resources

78 GREAT PLACES IN AMERICA
78.1 Overview
78.2 Great Neighborhoods
78.3 Great Public Places
78.4 Great Streets
78.5 Market Resources

APPENDIX A - ACADEMIC RESEARCH CENTERS

APPENDIX B - ANALYSTS

APPENDIX C - MARKET RESEARCH SOURCES

APPENDIX D - PERIODICALS

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