Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels
- Language: English
- Published: October 2013
This report offers expert analysis and forecasts for development from 2013- 2015 enabling end-users to explore the possibilities in Poland’s private label market.
Key Questions Answered
- Which trends are propelling market expansion?
- How large will the expansion be?
- Which retailers are adjusting their lines of private label products in this market?
- Which retailers are the leaders in private label product sales?
- Which categories have the biggest shares of private labels?
Private label retailers, manufacturers and professionals in a variety of industries are looking for the answers to these questions. Interest in the Polish private label products market is on the rise, due to positive consumer attitudes and the ever-growing selection of new products appearing on retail shelves in Poland. The answers to these questions and many more in can be found in Private Label in Poland 2013: Market Analysis & Development Forecasts 2013-2015.
The report includes a breakdown of private labels by price shelf available in grocery retail chains and examines trends and events that are transforming the market and offering opportunity for growth during the forecast period. It also offers consumer intelligence obtained in the responses to a dedicated survey on private label product selection, purchase and use by the Polish public.
This publication reviews current market conditions and supplies data about the value of the market, major private label categories and distribution channels. It profiles the leading retailers active in this industry, providing an excellent tool for competition analysis. Solid trend and forecast data serve as a reliable foundation upon which to build or expand operations in today’s business climate.
The results of an in-depth survey of Polish consumers, illustrating their preferences and attitudes toward buying and using private label brands is included. Find out which are consumer favourites, where Polish shoppers purchase private label goods and what is their perception of private label goods.
The resource is valuable when launching new products, researching the competition and assessing the market for purposes of locating investment and merger and/or acquisition partners. It contains the business information required when preparing accurate corporate reports as well as the market-driven analysis necessary to understand the market and take the appropriate actions toward achieving success in the current environment, as well as over the coming years.
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II. Executive Summary
III. Overview of Polish Economy
IV. Survey of Consumer Behaviour and Shopping Habits in the Area of Private Label Products
VI. Characteristics of Market Development
VII. Overview of Private Label Portfolio
VIII. Profiles of Selected Retailers
IX. Analysis of Private Label Database
List of Graphs
List of Tables