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The CHILDWISE Monitor Report 2013-14 - Product Image

The CHILDWISE Monitor Report 2013-14

  • ID: 2729026
  • January 2014
  • Region: United Kingdom
  • 247 Pages
  • ChildWise

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 20th year. This year, more than 2400 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2013/2014 Monitor Survey covers:

- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming
- Computers: ownership and usage, laptops / tablets
- Games consoles: favourite games, games console ownership, gaming behaviour, time spent playing
- Mobile phones: ownership, makes of phone, usage, time spent using, smart phones, who pays, how are calls paid for, monthly spend
- Applications: usage, last app downloaded, favourite apps, paying for apps and in-app purchases
- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, radio stations, downloading music
- Reading: favourites, frequency / time spent reading, reading online, ebook readers
- Money: pocket money and earnings, ad-hoc handouts, spending and saving
- Self purchase: categories bought from, buying online, next new gadget
- Sports: weekly hours in / out of school, opinion on amount of sport in school
- The London 2012 Olympics: recall, impact, awareness of Rio 2016
- Activities: out of school activities, frequency of ad hoc activities, involvement in music making, collecting things
- Careers and education: plans for post school / college, attitudes to education, career prospects

Note: Product cover images may vary from those shown

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
Child numbers

CHILDREN AND THEIR MEDIA

1. COMPUTERS AND THE INTERNET –SUMMARY
1.1 Computers in home
1.2 Using the Internet
1.3 Internet usage – Frequency and time spent
1.4 Types of Internet use
1.5 Favourite websites
1.6 Online social networking and gaming websites
1.7 Games and other websites
1.8 Frequency of using social networks

2. GAMES CONSOLES – SUMMARY
2.1 Ownership of games consoles
2.2 Games console brands
2.3 Time spent playing on games consoles
2.4 Other activities carried out on games consoles
2.5 Favourite computer games
2.6 Comments about favourite computer games
2.7 Devices used to play games on in the last week
2.8 In-game purchasing

3. MOBILE PHONES – SUMMARY
3.1 Ownership of mobile phones
3.2 Mobile phone usage
3.3 Mobile phone activities
3.4 Internet access via mobile phones
3.5 Phone payment methods and amount spent
3.6 Make of mobile phone
3.7 Differences in phone use between subgroups

4. APPLICATIONS – SUMMARY
4.1 Downloading and using apps
4.2 Paying for apps
4.3 Type of apps used in the last week
4.4 Last app downloaded
4.5 Favourite apps

5. TELEVISION VIEWING – SUMMARY
5.1 Viewing per day
5.2 Television in own room
5.3 Channels watched in the last week
5.4 Variations in viewing between the sexes
5.5 Favourite TV programmes
5.6 Ways of watching TV
5.6 Different devices used to watch TV

6. MUSIC – SUMMARY
6.1 Different devices used to listen to music
6.2 Accessing music
6.3 Downloading music
6.4 Time spent listening to music
6.5 Radio stations in last week
6.6 Favourite group or singer

7. READING – SUMMARY
7.1 Reading books
7.2 Reading magazines and comics
7.3 Purchase of books
7.4 Purchase of magazines and comics
7.5 Amount of time spent reading
7.6 Last book read
7.7 Favourite magazine or comic
7.8 Devices used for reading books
7.9 eBooks
7.10 Sites used for downloading eBooks
7.11 Reading magazines and comics online

8. CHILDREN'S EQUIPMENT – SUMMARY
8.1 Equipment overview
8.2 Devices used to access media
8.3 Equipment children can't live without

THE CHILD CONSUMER

9. MONEY– SUMMARY
9.1 Pocket money, allowance and jobs
9.2 Weekly income
9.3 Other money from other sources
9.4 Spending
9.5 Saving

10. CHILDREN'S PURCHASING – SUMMARY
10.1 Overall purchasing
10.2 Sweets and chocolate
10.3 Crisps and snacks
10.4 Soft drinks
10.5 Clothes
10.6 Computer software / Console games
10.7 Going out (eg. Cinema, McDonald’s)
10.8 Toys
10.9 Footwear
10.10 Music and CDs
10.11 Books
10.12 Accessories (eg. Jewellery)
10.13 Magazines and comics
10.14 Sports gear and equipment
10.15 DVDs / Blu-Ray
10.16 Toiletries/Hair products/Make-up
10.17 % ever buying (bought in last month) by age and sex
10.18 Buying apps / in-app purchases
10.19 Spend on mobile phones
10.20 Online purchasing
10.21 Next new thing

CHILDREN AND THE OUTSIDE WORLD

11. SPORTS – SUMMARY
11.1 Time spent playing sport
11.2 Opinion of time spent playing sport in school

12. THE LONDON 2012 OLYMPICS – SUMMARY
12.1 2012 Olympic Games recall
12.2 Impact of the Olympics
12.3 Awareness of Rio 2016

ACTIVITIES – SUMMARY
13.1 Out of school activities
13.2 Ad hoc activities outside of school
13.3 Involvement in music making
13.4 Collecting things

14. CAREERS AND EDUCATION – SUMMARY
14.1 Plans for post school / college
14.2 Attitudes to education
14.3 Career prospects

APPENDIX

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Note: Product cover images may vary from those shown

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