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Customer Magazines Market Report Plus 2014 Product Image

Customer Magazines Market Report Plus 2014

  • ID: 2738926
  • January 2014
  • Region: United Kingdom
  • 172 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Archant Dialogue Ltd
  • Cedar Communications Ltd
  • Dennis Publishing Ltd
  • Forward Worldwide Ltd
  • Future PLC
  • Haymarket Media Group Ltd
  • MORE

Recent years have seen marketers continue to tout the phrase ‘content is king’, with big name brands such as Coca-Cola, Tesco and ASDA investing heavily in developing what has increasingly been termed ‘content marketing’. This particular term refers to the creation of branded content across a variety of communication channels, from print and digital customer magazines to social media, e-mail, Web and even television. Although this report focuses specifically on the contract publishing and customer magazines market, it should be noted that often such magazines form a small but crucial part of a brand’s much wider content marketing strategy.

The increased uptake of mobile devices such as smartphones and tablet computers in the UK over the past few years has seen the focus of contract publishers shift significantly from print to digital media, with the majority of customer magazine titles now being offered in a variety of digital formats, such as online e-zines or downloadable applications (apps). The rising migration of print titles onto digital platforms reflects the rising ownership of mobile devices, with recent figures published by Ofcom showing READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Archant Dialogue Ltd
  • Cedar Communications Ltd
  • Dennis Publishing Ltd
  • Forward Worldwide Ltd
  • Future PLC
  • Haymarket Media Group Ltd
  • MORE

Foreword

Executive Summary

Market Definition

REPORT COVERAGE

Definition

MARKET SECTORS

MARKET TRENDS

Customer Magazines More Popular Than Consumer Titles

The Digital Migration

ECONOMIC TRENDS

MARKET POSITION

The UK

Overseas

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Retail

Automotive

Travel

Finance

Other

Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Channels of Distribution

Digital Media

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

Content Marketing Association

The Professional Publishers Association

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Archant Dialogue Ltd

The Condé Nast Publications Ltd

Haymarket Media Group Ltd

Publicis Ltd

Future PLC

Dennis Publishing Ltd

John Brown Media Group Ltd

Ink Publishing (Holdings) Ltd

Seven Publishing Group Ltd

Redactive Media Group Ltd

The River Group Ltd

Cedar Communications Ltd

Forward Worldwide Ltd

Illustrated London News Ltd

Specialist Publications (UK) Ltd

Other Companies

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

OVERVIEW

Usage

General Attitudes

Personal Relevance

Distribution Preference

USAGE OF CUSTOMER MAGAZINES

Travel Magazines

Retail Magazines

Purchasing Customer Magazines

Automotive Magazines

Finance and Telecommunications Magazines

Disinterest in Customer Magazines

GENERAL ATTITUDES TOWARDS CUSTOMER MAGAZINES

An Effective Communication Tool

Quality of Customer Magazines

PERSONAL RELEVANCE OF CUSTOMER MAGAZINES

Relevance of Editorial Content

Information Regarding Products and Services

Relevance of Offers and Information

Usage of Coupons and/or Special Offers Provided

Purchasing of Products Seen in Customer Magazines

DISTRIBUTION PREFERENCE

In-Store and Other Locations

By Post

Digitally

Current Issues

EU COOKIE LAW STILL NOT BEING IMPLEMENTED BY ALL BUSINESSES

2013: THE YEAR OF THE TABLET MAGAZINE

ARE BRANDS BECOMING PUBLISHERS?

The Global Market

CUSTOM CONTENT COUNCIL

INTERNATIONAL LINKS OF UK CUSTOMER PUBLISHERS

MAJOR OVERSEAS COMPETITORS

The US and Canada

Other Countries

Forecasts

INTRODUCTION

General Economic Forecasts

FORECASTS TO

MARKET GROWTH

FUTURE TRENDS

The Multi-Channel Content Strategy

Rollout of Fourth Generation

Interactive Technology

Company Profiles

INTRODUCTION

DEFINITIONS

Turnover (Sales)

Pre-Tax Profit

Profit Margin

Average Remuneration

Sales per Employee

FURTHER INFORMATION

ARCHANT LTD

Previous Name and Date of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

CEDAR COMMUNICATIONS LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

CONDE NAST PUBLICATIONS LTD (THE)

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

DENNIS PUBLISHING LTD

Previous Name and Date of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

FORWARD WORLDWIDE LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

FUTURE PUBLISHING LTD

Previous Name and Date of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

HAYMARKET MEDIA GROUP LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

ILLUSTRATED LONDON NEWS LTD

Previous Name and Date of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

INK PUBLISHING (HOLDINGS) LTD

Previous Name and Date of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

JOHN BROWN MEDIA GROUP LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

PUBLICIS LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

SEVEN PUBLISHING GROUP LTD

Previous Name and Date of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

SPECIALIST PUBLICATIONS (UK) LTD

Previous Name and Date of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

REDACTIVE MEDIA GROUP LTD

Previous Name and Date of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

THE RIVER GROUP LTD

Previous Name and Date of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

Note: Product cover images may vary from those shown

- Archant Dialogue Ltd
- Cedar Communications Ltd
- Dennis Publishing Ltd
- Forward Worldwide Ltd
- Future PLC
- Haymarket Media Group Ltd
- Illustrated London News Ltd
- Ink Publishing (Holdings) Ltd
- John Brown Media Group Ltd
- Publicis Ltd
- Redactive Media Group Ltd
- Seven Publishing Group Ltd
- Specialist Publications (UK) Ltd
- The Condé Nast Publications Ltd
- The River Group Ltd

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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