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Telecommunications Services in Malaysia : Market Analysis
Access Asia Ltd, Feb 2004
This updated report sees Access Asia’s series of telecoms and communications reports for East Asia extended to include coverage of Malaysia. The Malaysian telecoms sector is growing rapidly, and is becoming highly developed.
Malaysia’s mobile phone sector has been dogged by accusations of poor quality network services that have led to high churn rates among the major service providers in the last eighteen months. This has meant high levels of advertising spend by operators to gain market share and a battle for subscribers.
The rapid growth of the pre-paid mobile segment has also intensified competition in the market. Pre-paid means that mobile services are now sold at a far greater variety of outlets including petrol stations, banks and retailers. The pre-paid market is driven by convenience and has placed greater logistical constraints on the operators, though has opened up a new trenche of subscribers.
WAP proved to be a costly exercise that generated little additional revenue in Malaysia, however, SMS messaging is becoming increasingly popular among the young.
Definitions and Report Coverage
This report on telecommunications services in Malaysia covers the market for all phone services including fixed line and cellular. However, the report concentrates on the cellular/mobile market due to the fact that it is currently the most dynamic sector of the market and also the one offering most opportunities to foreign and domestic companies as well as suppliers and service providers.
This report covers the provision of services in Malaysia and not sales of telecommunications equipment to either the consumer of B2B market.
Other Related Reports
Other reports of potential interest include:
- Telecommunications Services in China
- Telecommunications Services in Hong Kong
- Telecommunications Liberalisation in Macau
- Communications in China
- Communications in Japan
- Communications in South Korea
- Communications in India
- Communications in Taiwan
- Communications in Thailand
- Communications in Singapore
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