Athletic Event Organizers in the US - Industry Research Report

Finish line: Rising health awareness and the popularity of corporate wellness programs are expected to be key drivers of industry expansion

Athletic event organizers plan and run athletic events that don't require facilities, like marathons, cycling competitions and obstacle courses. Over the five years to 2023, the industry benefited from increased corporate spending on employee wellness events, like company-hosted races. Events tailored toward sports enthusiasts and large-scale marathons increased in popularity during the period. Combined with positive conditions in the US economy that encourage spending on events, like rising consumer spending and advertising expenditure, these trends enabled the industry to expand. In 2020, the industry was negatively impacted by the COVID-19 pandemic, which caused cancelations of public gatherings, like those organized by operators. Over the five years to 2023, revenue has been rising at a CAGR of 1.3% and is expected to reach $4.3 billion, with industry revenue expected to have fallen 46.4% in 2020. Revenue is expected to grow 3.2% in 2023 alone. The average profit margin is also expected to have plummeted as a result of the pandemic, and may partially recover by 2023.

This industry provides event management services for sporting events without facilities, such as marathons and triathlons. Companies in this industry also offer logistical, operational and marketing services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.