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How to Have a Difficult Conversation as a Marketing Executive

  • ID: 2769909
  • February 2014
  • 60 Minutes
  • ExecSense

This webinar examines everything you need to know in 60 minutes about the best tips, techniques and ways to handle the most difficult conversations with colleagues, subordinates, partners, customers and more, as well as the secrets to avoiding misinterpretations or escalating sensitive situations.

The webinar is led by an expert on the topic, Morag Barrett (CEO - SkyeTeam), and focuses on:

- What is a difficult conversation for a CMO; how to deliver difficult messages clearly and powerfully; how to confront someone without provoking them; how to persuade difficult people; how to discuss issues that take you by surprise and how to identify the primary causes of difficult conversations

- Learn about beginning with the end in mind: creating the framework for difficult conversations; techniques for confronting difficult employees; dealing with suppliers, vendors and marketing partners who have an excuse for everything; top strategies for dealing with a peer's emotional outbreaks and avoiding having them yourself

- The 4 surefire ways to give criticism without crossing the legal line; the 10 top mistakes most CMOs make during difficult conversations and how to READ MORE >

Note: Product cover images may vary from those shown

Morag Barrett

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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