• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
Household Detergents & Cleaners Market Report 2014 Product Image

Household Detergents & Cleaners Market Report 2014

  • ID: 2770913
  • February 2014
  • Region: United Kingdom
  • 132 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Ecover (UK) Ltd
  • Jeyes Ltd
  • Robert Mcbride Ltd
  • Sc Johnson Ltd
  • Unilever Plc
  • MORE

In this Market Report, the authors examine the market for household detergents and cleaners in the UK, providing an overview of the current issues affecting the industry and how these have impacted on the industry's market size and growth prospects.

In this report, the market is divided into three sectors: fabric care, household cleaning products and dishwashing products. The fabric care products sector made up just over half of the market in 2013, with household cleaning products being the next-largest category, followed by dishwashing products. Although the sector for dishwashing products is the smallest sector in value terms, it has seen the strongest growth over the past 5 years, while over the same period fabric care products, the market's largest sector, has seen considerably lower growth.

Between 2009 and 2013, the whole market has witnessed growth of 8.9%, although growth has tapered off in recent years, having peaked in 2010. Several factors in the market have colluded to result in slower growth, including the production of super-concentrated products, the maturity and high levels of competition in the market, and the sharp rise in volume sales from discount retailers.

In READ MORE >

FEATURED COMPANIES

  • Ecover (UK) Ltd
  • Jeyes Ltd
  • Robert Mcbride Ltd
  • Sc Johnson Ltd
  • Unilever Plc
  • MORE

Executive Summary

1 Market Definition

REPORT COVERAGE
MARKET SECTORS
Fabric Care
Household Cleaning Products
Dishwashing Products
MARKET TRENDS
Convenience and Quality
Working Hours and Women in the Workforce
Table 11: Number of People in Employment, Total Weekly
Hours Worked and Average Number of Hours Worked
per Week by Sex
(000 people aged 16+, millions of hours, hours per week and %), 3 Months Ending
31st October 1973, 1983, 1993, 2003 and 2009-2013
Natural and Eco-Friendly Products
The Aftermath of the Recession
Single-Occupancy Households
Table 12: Number of Households in Great Britain by Size (000), 1971, 1981, 1991,
2001 and 2009-2013
Multipurpose Cleaners
ECONOMIC TRENDS
Table 13: UK Economic Trends (000, £m, %, million and £), 2008-2012
MARKET POSITION
The UK
Table 14: UK Household Expenditure on Non-Durable Household Goods, Including
Cleaning Products, and Total Expenditure on Goods and Services for Routine
Household Maintenance (£m at current prices and %), 2009-2013
Figure 11: UK Household Expenditure on Non-Durable Household Goods, Including
Cleaning Products, and Total Expenditure on Goods and Services for Routine
Household Maintenance (£m at current prices), 2009-2013
Overseas

2 Market Size

THE TOTAL MARKET
Table 21: The Total UK Market for Household Detergents
and Cleaners by Sector by Value at Current Prices (£m at rsp), 2009-2013
Figure 21: The Total UK Market for Household Detergents
and Cleaners by Sector by Value at Current Prices (£m at rsp), 2009-2013
BY MARKET SECTOR
Fabric Care
Table 22: The Fabric Care Sector by Value at Current Prices
(£m at rsp and %), 2009-2013
Household Cleaning Products
Table 23: The Household Cleaning Products Sector by Value
at Current Prices (£m at rsp and %), 2009-2013
Dishwashing Products
Table 24: The Dishwashing Products Sector by Value at Current Prices
(£m at rsp and %), 2009-2013
OVERSEAS TRADE
General Overview
Table 25: UK Imports and Exports of Washing and Cleaning Preparations; Soaps/
Detergents; and Polishes, Creams and Scouring Pastes/Powders (£000), Years Ending
November 2009-2013
Imports
Table 26: UK Imports of Washing and Cleaning Preparations; Soaps/Detergents;
and Polishes, Creams and Scouring Pastes/Powders (£000), Years Ending November
2009-2013
Exports
Table 27: UK Exports of Washing and Cleaning Preparations; Soaps/Detergents;
and Polishes, Creams and Scouring Pastes/Powders (£000), Years Ending November
2009-2013

3 Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
Table 31: Number of VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Soaps, Detergents and Cleaning and Polishing Preparations
by Turnover Sizeband (£000 and number), 2012 and 2013
EMPLOYMENT
Table 32: Number of VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Soaps, Detergents and Cleaning and Polishing Preparations
by Employment Sizeband (number), 2012 and 2013
REGIONAL VARIATIONS IN THE MARKETPLACE
Table 33: Number of VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Soaps, Detergents and Cleaning and Polishing Preparations
by Region (number and %), 2013
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
The Biocidal Products Regulations
Classification, Labelling and Packaging of Substances and Mixtures Regulations
Regulation (EC) No 648/2004 on Detergents
Regulation (EU) No 259/2012
KEY TRADE ASSOCIATIONS
British Cleaning Council
International Association for Soaps, Detergents and Maintenance Products
The UK Cleaning Products Industry Association

4 Competitor Analysis

THE MARKETPLACE
Table 41: Selected Leading Companies Engaged in the Production and/
or Distribution of Household Detergents and Cleaners by Turnover and Pre-Tax
Profit (€000 and £000), Latest Year Ending
MARKET LEADERS
Ecover (UK) Ltd
Jeyes Ltd
The London Oil Refining Company Ltd
Procter & Gamble Product Supply (UK) Ltd
Reckitt Benckiser Group PLC
Robert McBride Ltd
SC Johnson Ltd
Unilever PLC
Other Companies
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 42: Main Media Advertising Expenditure on Household Detergents
and Cleaners by Major Retailers (£000), Years Ending June 2012 and 2013
Table 43: Main Media Advertising Expenditure on Household Detergents
and Cleaners by Product Category (£000), Years Ending June 2012 and 2013
Table 44: Top 5 Companies by Main Media Advertising Expenditure on Household
Detergents and Cleaners (£000 and %), Year Ending June 2013
Table 45: Top 20 Brands of Household Detergents and Cleaners by Main Media
Advertising Expenditure (£000), Year Ending June 2013
Cleaning Products Europe 2014
The Cleaning Show UK

5 Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6 Buying Behaviour

CONSUMER PENETRATION
Table 61: Penetration of Use of Household Detergents
and Cleaners (% of main shoppers in Great Britain), Year Ending June 2013
By Sex
Table 62: Penetration of Use of Household Detergents and Cleaners by Sex
(% of main shoppers in Great Britain), Year Ending June 2013
By Age
Table 63: Penetration of Use of Household Detergents and Cleaners by Age
(% of main shoppers in Great Britain), Year Ending June 2013
By Social Grade
Table 64: Penetration of Use of Household Detergents
and Cleaners by Social Grade (% of main shoppers in Great Britain), Year Ending
June 2013
By Region
Table 65: Penetration of Use of Household Detergents and Cleaners by Region
(% of main shoppers in Great Britain), Year Ending June 2013
By Frequency
General Household Cleaners and Dishwasher Detergents
Table 66: Penetration of General Household Cleaners
and Dishwasher Detergents by Frequency of Use
(% of main shoppers in Great Britain), Year Ending June 2013
Domestic Bleaches, Washing Powders and Tablets, Fabric Softeners/Conditioners
and Liquid Laundry Detergents
Table 67: Penetration of Domestic Bleaches, Washing Powders and Tablets, Fabric
Softeners/Conditioners and Liquid Laundry Detergents by Frequency of Use
(% of main shoppers in Great Britain), Year Ending June 2013
Furniture Polishes/Dusters and Stain Removers/Pre-Wash Treatments
Table 68: Penetration of Furniture Polishes/Dusters and Stain Removers/
Pre-Wash Treatments by Frequency of Use (% of main shoppers in Great Britain),
Year Ending June 2013
Washing-Up Liquid/Detergent
Table 69: Penetration of Washing-Up Liquid/Detergents
by Frequency of Use (% of main shoppers in Great Britain),
Year Ending June 2013
Toilet Cleaners
Table 610: Penetration of Toilet Cleaners by Frequency of Use
(% of main shoppers in Great Britain), Year Ending June 2013
Oven Cleaners
Table 611: Penetration of Oven Cleaners by Frequency of Use
(% of main shoppers in Great Britain), Year Ending June 2013

7 Current Issues

OWNERSHIP OF RELEVANT WHITE GOODS
Table 71: Number of Selected Household Appliances Owned
by Households and Number of Households in the UK
(number and %), 1972 and 2008-2012
TRADITIONAL CLEANING METHODS
THE ENVIRONMENT

8 The Global Market

THE EUROPEAN MARKET
THE NORTH AMERICAN MARKET
The US
Table 81: Aggregate Household Expenditure on Laundry
and Cleaning Supplies in the US ($m), 2008-2012
Figure 81: Aggregate Household Expenditure on Laundry
and Cleaning Supplies in the US ($m), 2008-2012
Canada
Table 82: Household Final Consumption Expenditure on Non-Durable Household
Goods in Canada (CAD$m at current prices), 2008-2012
Figure 82: Household Final Consumption Expenditure on Non-Durable Household
Goods in Canada (CAD$m at current prices), 2008-2012
THE DEVELOPING MARKETS
GLOBAL CORPORATE ACTIVITY
Ecover
Procter & Gamble
Reckitt Benckiser
SC Johnson
Unilever

9 Forecasts

ECONOMIC FORECASTS
Table 91: Economic Forecasts (000, % and million), 2013-2017
FORECASTS 2014 TO 2018
Table 92: The Forecast Total UK Market for Household Detergents and Cleaners
by Value at Current Prices (£m at rsp), 2014-2018
MARKET GROWTH
Figure 91: The Total UK Market for Household Detergents
and Cleaners by Value at Current Prices (£m at rsp), 2009-2018
FUTURE TRENDS
The Environment
Innovation to Make Detergents and Cleaners More Efficient and Convenient
Threat from Own Brands
Pressure on Manufacturers

10 Company Profiles

ECOVER (UK) LTD
JEYES LTD
THE LONDON OIL REFINING CO LTD
PROCTER & GAMBLE PRODUCT SUPPLY (UK) LTD
RECKITT BENCKISER GROUP PLC
ROBERT MCBRIDE LTD
SC JOHNSON LTD
UNILEVER PLC

11 Further Sources

Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region

- Ecover (UK) Ltd
- Jeyes Ltd
- Procter & Gamble Product Supply (UK) Ltd
- Reckitt Benckiser Group Plc
- Robert Mcbride Ltd
- Sc Johnson Ltd
- The London Oil Refining Co Ltd
- Unilever Plc

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos