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The Survey of Public Relations Practices in Higher Education - Product Image

The Survey of Public Relations Practices in Higher Education

  • Published: April 2014
  • Region: North America
  • 128 Pages
  • Primary Research Group

This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public.

The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college's website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college's social media presence? Does the college use outside public relations firms?

The study also provides commentary from college public relations directors and others involved in the college public relations effort about how they are presenting their efforts to college management, how they are using social media and other emerging READ MORE >

-Anna Maria College
-Appalachian State University
-Bucks County Community College
-Camden County College
-Cameron University
-College of Southern Idaho
-Eastern Mennonite University
-Eureka College
-Fielding Graduate University
-Franciscan University of Steubenville
-Humber College
-Irvine Valley College
-John Wood Community College
-Midlands Tech
-North Idaho College
-Ohio University
-Oklahoma City University
-Plymouth State University
-SUNY Delhi
-UMKC
-University of Iowa
-University of Montevallo
-University of Toronto Rotman School
-Victor Valley Community College District
-Volunteer State Community College
-Wilson College

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