Overall, performance was positive from health and wellness in 2021, though rising retail prices due to higher commodity and shipping prices, dampened volume sales somewhat.
The Health and Wellness in Slovakia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Health and Wellness in Slovakia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Value and volume decline in 2021
- Price sensitivity dampens volume sales
- Cola HBC Slovakia leads with its longstanding presence and strong promotions
- Moderate value growth over forecast period
- Private label has opportunity to gain further value share
- Price promotions to support branded products, despite private label potential
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Muted performance, as consumers buy vitamin supplements instead
- Continuing innovation within fortified/functional beverages
- Red Bull leads with its well-known name and strong promotional activity
- Healthy value growth over forecast period
- Fortified/functional with multiple benefits
- Consumers increasingly look for environmentally-friendly packaging
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Naturally healthy faces competition from more standard variants
- More colds and sore throats benefit naturally healthy beverages
- Private label gains value share
- Moderate value growth over forecast period
- Non-alcoholic beer poses a threat
- More sustainable packaging in use over forecast period
- Table 35 Sales of NH Beverages by Category: Value 2016-2021
- Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Muted performance in 2021
- Organic beverages benefits from increased online shopping
- Consumers look for sustainable packaging when buying organic
- Organic tied in with buying local
- Rising premiumisation trend benefits organic
- Storytelling goes hand-in-hand with organic
- Table 42 Sales of Organic Beverages by Category: Value 2016-2021
- Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Companies prioritise new health and wellness claims to the detriment of better for you
- Free from meat taking value share from better for you
- Greater emphasis on naturally sweetened
- Moderate constant value growth over the forecast period
- E-commerce helps smaller, local producers
- Healthier snacking increases as on-the-go consumption picks up
- Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Free from meat continues its healthy performance
- Confusion around certain free from segments
- Supermarkets embrace free from
- Packaged food with vegan labelling performs strongly
- Local free from pastas gain value share
- Free from adopts premium positioning
- Table 56 Sales of Free From by Category: Value 2016-2021
- Table 57 Sales of Free From by Category: % Value Growth 2016-2021
- Table 58 NBO Company Shares of Free From: % Value 2017-2021
- Table 59 LBN Brand Shares of Free From: % Value 2018-2021
- Table 60 Distribution of Free From by Format: % Value 2016-2021
- Table 61 Forecast Sales of Free From by Category: Value 2021-2026
- Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Increase sales of vitamin supplements dampens volume demand for fortified/functional
- Whey protein increasingly popular
- Gum with added caffeine also gaining popularity
- Focus on improved labelling over forecast period
- Local dairy manufacturers have opportunity to gain value share
- Expansion of e-commerce will make premium fortified/functional more accessible
- Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
- Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Naturally healthy losing to other health claims
- Naturally healthy local brands gain value share
- Private label prioritises local
- Moderate growth over forecast period
- Law change could make advertising more expensive for local brands
- Consumers avoid overly processed foods to the benefit of naturally healthy
- Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Dampened growth in 2021, as consumers feel financial pinch from pandemic
- Fairtrade gains value share
- Vegan aligned with organic
- Healthy value growth over forecast period
- Blurring of lines of health and wellness segments
- Increased direct sales for smaller organic producers
- Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
