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Apparel and Footwear in Brazil

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    Report

  • 90 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 2821213
The apparel and footwear market in Brazil demonstrated resilience in 2025, driven by controlled inflation, improving consumer confidence, and increasing disposable income. The market is characterised by polarisation, with value-focused and premium segments outperforming mid-priced brands. Technological innovation, particularly AI-powered tools, has enhanced customer experience and operational efficiency.

This Apparel and Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • CHART 3 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
  • CHART 4 Renner Drives Sales Through AI-powered Omnichannel Strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • CHART 5 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • Innovative product design drives business growth
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Brazil 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Brazil 2025
  • CHART 9 Consumer Landscape in Brazil 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increase in employed female population benefits sales of womenswear
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Domestic players capitalise on regulatory shifts
  • CHART 12 C&A Surpasses Market Expectations in Womenswear Amid “Blusinhas Tax” Shift
  • Resale platforms drive circular fashion
  • CHART 13 Enjoei Expands Circular Fashion with Physical Stores
  • Outerwear leads sales with a focus on versatility and practicality
WHAT’S NEXT?
  • AI-driven personalisation and sustainability set to reshape the market
  • Resale and rental set to be a growing feature of the market
  • Technology and sustainability creating new business opportunities
COMPETITIVE LANDSCAPE
  • Consolidation creates new fashion powerhouse
  • CHART 14 Renner Boosts Womenswear Sales with AI Omnichannel Strategy and RFID Integration
  • New opportunities arise from resale and rental services
CHANNELS
  • Apparel and footwear specialists lead sales of womenswear
  • Digital channels drive growth in womenswear
  • No new retail brands or concepts emerge
PRODUCTS
  • Domestic players capitalise on market polarisation
  • AI-driven personalisation reshapes competitive landscape
COUNTRY REPORTSMENSWEAR IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving economy provides a boost to sales of menswear
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amid market polarisation
  • Men's outerwear drives sales with a focus on functional and stylish apparel
  • Reserva's football collaborations captivate male consumers
  • CHART 17 Reserva Connects Premium Menswear with Popular Culture Through Football
WHAT’S NEXT?
  • Rising disposable income growth set to fuel demand for versatile menswear
  • Men's outerwear set to maintain dominance with functional appeal
  • Sustainability and inclusivity redefine masculinity in menswear
COMPETITIVE LANDSCAPE
  • Leading companies strengthen their presence through strategic moves
  • Strategic moves and product launches create new opportunities
CHANNELS
  • Apparel specialists lead menswear distribution backed by an omnichannel presence
  • Digital channels drive growth with a focus on personalisation and convenience
  • CHART 18 Aramis Reinvents Menswear with AI-Powered Design and Smart Retail Strategy
  • No new retail concepts or collaborations expected for 2026
PRODUCTS
  • Sustainable practices drive innovation in menswear designs
  • Osklen and Reserva lead the way in sustainable menswear
  • CHART 19 Osklen Elevates Sustainable Menswear with ASAP Concept
COUNTRY REPORTSCHILDRENSWEAR IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth in childrenswear supported by premiumisation and sustainability
  • CHART 20 Key Trends 2025
  • CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
  • Stable economic indicators support cautious consumer spending
  • Riachuelo adapts to market polarisation
  • CHART 22 Riachuelo Expands Childrenswear Offering Amid Rising Demand for Affordable Fashion
  • Circular economy gains traction among urban families
  • CHART 23 Cresci e Perdi Expands Circular Childrenswear Concept to Over 600 Franchise Units
WHAT’S NEXT?
  • Premiumisation and sustainability set to drive growth
  • Girls' apparel will remain the largest category
  • Business impact of the main trends
COMPETITIVE LANDSCAPE
  • Renner, Riachuelo and C&A lead childrenswear thanks to a strong brand presence
  • No significant mergers or new product launches
CHANNELS
  • Offline retail leads through apparel specialists and department stores
  • E-commerce gains traction with omnichannel strategies
  • Circular economy reshapes channel mix in urban centres
PRODUCTS
  • Sustainability initiatives redefine product offerings
  • CHART 24 Brandili Launches “Mundo Sustentável” to Embed 360 Degree Sustainability
  • Innovative brands capitalise on sustainability and premiumisation
COUNTRY REPORTSSPORTSWEAR IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales benefit from the growing focus on health and fitness and functional apparel
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Decathlon drives sales through wellness strategies
  • CHART 27 Decathlon Expands Functional and Affordable Sportswear Offering Amid Wellness Boom
  • Track & Field taps into growing trend towards running and yoga
  • CHART 28 Track & Field Expands Premium Sportswear Offering with Wellness-Driven Strategy
  • Market polarisation drives growth in premium and value segments
WHAT’S NEXT?
  • Investment in sustainability and technology will be key to growth as the economy picks up
  • Sports footwear will remain the largest category
  • Running set to drive growth and inform innovation
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain lead through innovation and omnichannel strategies
  • Emerging players and innovation drive market dynamics
  • CHART 29 SOL Sports Launches AI-Powered Customization Platform for Sportswear in Brazil
CHANNELS
  • Omnichannel strategies drive sales in sportswear
  • Retail e-commerce gains ground thanks to its convenience and broad offer
  • Emerging trends and players in sportswear retail
PRODUCTS
  • Sol Sports leans into AI and tech innovation to offer sportswear customisation
COUNTRY REPORTSJEANS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of jeans benefit from premiumisation and a focus on sustainability
  • CHART 30 Key Trends 2025
  • CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
  • Macroeconomic factors drive growth in jeans
  • Riachuelo's vertically integrated model drives denim sales
  • CHART 32 Riachuelo Leverages Scale and In-House Production to Expand Denim Line
  • AI and tech innovation enhances denim fit and sales
  • CHART 33 Santista Têxtil and MySize Launch AI-Powered Sizing Platform
WHAT’S NEXT?
  • Premium brands capitalise on sustainability and celebrity endorsements
  • Market polarisation set to remain a feature of the market
  • Technological innovation drives business growth and sustainability
COMPETITIVE LANDSCAPE
  • Riachuelo leads the market through strategic innovations
  • Strategic opportunities emerge for businesses in the market
CHANNELS
  • Omnichannel strategies drive sales growth in jeans
  • Retail e-commerce emerges as fastest growing distribution channel
  • Sustainability and technology set to shape future of jeans retail
PRODUCTS
  • Sustainable innovations drive premiumisation and growth
  • CHART 34 Damyller Expands Sustainable Jeans Line in 2025
COUNTRY REPORTSHOSIERY IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic stability fuels demand for hosiery in 2025
  • CHART 35 Key Trends 2025
  • CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
  • Lupo and Invictus drive growth through innovation and affordability
  • Non-sheer hosiery dominates sales thanks to its affordability and essential nature
  • Ai and tech-driven innovation boosts sales through personalisation
  • CHART 37 Lupo Drives Growth with Affordable Multipacks and AI Campaigns
WHAT’S NEXT?
  • Sales set to benefit from economic growth and more women in the workforce
  • Non-sheer hosiery set to benefit from its essential nature and affordability
  • Technological innovation and sustainability drive growth and consumer loyalty
COMPETITIVE LANDSCAPE
  • Lupo and Hope maintain lead through innovation and affordability
  • Emerging players and private label gain share in mass segment
CHANNELS
  • Omnichannel strategies prove fruitful but offline sales dominate
  • E-commerce gains traction with AI-driven personalisation
  • No emerging retail brands or concepts in 2026
PRODUCTS
  • Sustainability drives innovation with eco-friendly hosiery
  • CHART 38 Puket Expands “Meias do Bem” into a Year-Round Circular Hosiery Initiative
  • Innovation in materials and technology enhances hosiery
  • CHART 39 Invictus Launches Tech Sock with Compression, Quick-Dry, and Anti-Odour Tech
  • Business impact of innovation in hosiery products
COUNTRY REPORTSAPPAREL ACCESSORIES IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Aggressive pricing and fast fashion inform market demand in 2025
  • CHART 40 Key Trends 2025
  • CHART 41 Analyst Insight
INDUSTRY PERFORMANCE
  • Market polarisation puts pressure on mid-tier brands
  • CHART 42 Brazil’s Apparel Accessories Market Sees Polarisation
  • Mixed performances seen across apparel accessories in 2025
  • Shein and Temu reshape the market with tech-driven strategies
  • CHART 43 Asian Platforms Disrupt the Market with Algorithm-Driven Curation and Low Prices
WHAT’S NEXT?
  • Fast fashion and tech-driven strategies to drive sales
  • Shifting fashion trends likely to inform demand across apparel accessories
  • Sustainability and omnichannel strategies to shape the future
  • CHART 44 Aerolook Trend Boosts Demand for Apparel Accessories During Peak Travel Periods
COMPETITIVE LANDSCAPE
  • Asian e-commerce platforms gain share through tech-driven strategies
  • No significant mergers or new product launches reported
CHANNELS
  • E-commerce becomes essential for digital discovery and impulse purchases
  • Non-grocery retailers lead offline sales with specialist stores
  • No new retail brands or concepts emerge in 2026
PRODUCTS
  • Tech-driven strategies drive innovation and sales growth
  • Shein and Temu lead innovation with algorithm-driven strategies
COUNTRY REPORTSFOOTWEAR IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales rise thanks to economic stability and a growing focus on comfort and sustainability
  • CHART 45 Key Trends 2025
  • CHART 46 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amidst market polarisation
  • Women's footwear dominates sales
  • Market polarisation drives value growth
  • CHART 47 Farm Expands into Footwear with Premium Lifestyle Positioning in Brazil
WHAT’S NEXT?
  • Sustainable initiatives and digitalisation set to drive future growth
  • Women's footwear set to maintain its dominance with a focus on comfort and style
  • Mergers and technological innovations shaping the future of footwear
COMPETITIVE LANDSCAPE
  • Leading footwear brands maintain their stronghold in Brazil
  • Azzas 2154 emerges as a major player through merger
CHANNELS
  • E-commerce emerges as a leading retail channel with strong growth in 2025
  • Retail e-commerce drives growth with a focus on convenience and flexibility
  • Omnichannel strategies key to maintaining brand loyalty
PRODUCTS
  • Comfort and sustainability drive innovation in footwear design
  • CHART 48 Brazilian Footwear Industry Reinforces its Focus on Tackling Climate Change
  • CHART 49 Herit Launches Limited-Edition Luxury Sneakers Focused on Comfort and Craftsmanship
  • Luxury brands capitalise on comfort and sustainability trends
COUNTRY REPORTS