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Home Shopping Market Report 2014 Product Image

Home Shopping Market Report 2014

  • ID: 2830780
  • March 2014
  • Region: United Kingdom
  • 142 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Amazon.Co.Uk Ltd.
  • Asda Group Ltd.
  • Asos.Com Ltd.
  • Debenhams Plc.
  • Home Retail Group Plc
  • J Sainsbury Plc.
  • MORE

This Market Report examines the UK home shopping market in terms of the trends and issues impacting on the different market sectors, the leading competitors within this heavily saturated marketplace, and the growth of the industry, with particular focus on the past 5 years between 2009 and 2013 and the forecast growth for the coming 5 years. The authors estimate that the home shopping market has risen consistently in value in recent years, recording growth of 13.4% between 2012 and 2013.

The UK home shopping market is best approached in regard to the market sectors of e-commerce sales, general mail order, direct marketing channels and direct selling. Traditionally, this market was largely served by mail order catalogues and the e-commerce domain of television home shopping channels, and so in recent years the industry has been drastically modernised through the ongoing development of the Internet and the fragmented range of online retailers. Consequently, the e-commerce home shopping experience has become the most dominant sector within the home shopping market.

Increased rollout of higher specification Internet access throughout the UK, owing to Government plans to reach READ MORE >

FEATURED COMPANIES

  • Amazon.Co.Uk Ltd.
  • Asda Group Ltd.
  • Asos.Com Ltd.
  • Debenhams Plc.
  • Home Retail Group Plc
  • J Sainsbury Plc.
  • MORE

Executive Summary

1. Market Definition
REPORT COVERAGE
MARKET SECTORS.
E-Commerce
Internet/Online Sales.
Television Sales.
General Mail Order
Direct Marketing
Direct Selling.
MARKET TRENDS.
Declining High Street Drives Home Shopping.
Rollout of Internet Access
Table 1.1: Online Purchases by Product Category (% of adults), 2013.
Smartphone and Tablet Take Up Allows for Shopping on the Move
Traditional and Digital Integration
ECONOMIC TRENDS
Table 1.2: UK Economic Trends (000, £m, %, million and £), 2009-2013
MARKET POSITION
The UK
Table 1.3: The UK Home Shopping Market as a Proportion of Total Retail Sales
(£m and %), 2009-2013.
Figure 1.1: The UK Home Shopping Market as a Proportion of Total Retail Sales
(£m), 2009-2013
Overseas.

2. Market Size
THE TOTAL MARKET
Table 2.1: The UK Home Shopping Market by Sector by Value at Current Prices
(£m at rsp), 2009-2013.
Figure 2.1: The UK Home Shopping Market by Sector by Value at Current Prices
(£m at rsp), 2009-2013.
BY MARKET SECTOR.
E-Commerce
Table 2.2: The UK E-Commerce Home Shopping Sector by Value at Current Prices
(£m at rsp and %), 2009-2013.
Figure 2.2: The UK E-Commerce Home Shopping Sector by Value at Current Prices
(£m at rsp), 2009-2013.
Table 2.3: Average Weekly Internet Retail Sales by Value (£m), 2009-2013
General Mail Order
Table 2.4: The UK General Mail Order Home Shopping Sector by Value at Current
Prices (£m at rsp and %), 2009-2013
Figure 2.3: The UK General Mail Order Home Shopping Sector by Value at Current
Prices (£m at rsp), 2009-2013.
Direct Marketing
Table 2.5: The UK Direct Marketing Home Shopping Sector by Value at Current
Prices (£m at rsp and %), 2009-2013
Figure 2.4: The UK Direct Marketing Home Shopping Sector by Value at Current
Prices (£m at rsp), 2009-2013.
Direct Selling.
Table 2.6: The UK Direct Selling Home Shopping Sector by Value at Current Prices
(£m at rsp and %), 2009-2013.
Figure 2.5: The UK Direct Selling Home Shopping Sector by Value at Current Prices
(£m at rsp), 2009-2013.
OVERSEAS TRADE

3. Industry Background
RECENT HISTORY.
NUMBER OF COMPANIES.
Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Retail
Sales via Mail Order Houses or via the Internet by Turnover Sizeband
(£000, number and %), 2013.
Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Other
Retail Sales not in Stores, Stalls or Markets by Turnover Sizeband
(£000, number and %), 2013.
EMPLOYMENT
Table 3.3: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Retail
Sales via Mail Order Houses or via the Internet by Employment Sizeband
(number and %), 2013
Table 3.4: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Other
Retail Sales not in Stores, Stalls or Markets by Employment Sizeband
(number and %), 2013
REGIONAL VARIATIONS IN THE MARKETPLACE.
Table 3.5: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Retail
Sales via Mail Order Houses or via the Internet by Region (number and %), 2013.
Table 3.6: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Other
Retail Sales not in Stores, Stalls or Markets by Region (number and %), 2013
DISTRIBUTION.
HOW ROBUST IS THE MARKET?.
LEGISLATION.
Committee of Advertising Practice Codes.
Consumer Protection (Distance Selling) Regulations 2000
E-Crime.
EU Electronic Commerce (EC Directive) Regulations .
Mail Preference Service.
KEY TRADE ASSOCIATIONS
British Retail Consortium
Direct Marketing Association
Direct Selling Association.
European Multi-Channel and Online Trade Association.
Interactive Media in Retail Group
Mobile Marketing Association

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS.
Table 4.1: Selection of Leading Competitors in the UK Home Shopping Market
by Turnover (£000), Latest Financial Year Available.
Amazon.co.uk Ltd
ASDA Group Ltd.
ASOS.com Ltd
Debenhams PLC
Home Retail Group PLC
J Sainsbury PLC.
N Brown Group PLC.
Next PLC.
QVC.
Shop Direct Home Shopping Ltd
Tesco PLC.
OTHER COMPANIES
Ann Summers Ltd.
Avon Cosmetics Ltd
eBay (UK) Ltd
Ideal Shopping Direct
JP Boden & Co Ltd
Partylite UK Ltd
Sit-Up Ltd.
OUTSIDE SUPPLIERS
MARKETING ACTIVITY.
Main Media Advertising Expenditure
Table 4.2: Main Media Advertising Expenditure on Online Retailing by Sector
by Brand (£000), Year Ending September 2013.
Table 4.3: Main Media Advertising Expenditure on Mail Order and Direct Response
Retailing by Sector (£000), Year Ending September 2013.
Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES.
THREATS.

6. Buying Behaviour
CONSUMER PENETRATION .
The Internet
Table 6.1: Penetration of Shopping via Online Retailers/Supermarkets for Food,
Drink and Household Products by Frequency by Sex, Age, Social Grade and Region
(% of adults), Year Ending June 2013.
Mail Order Catalogue/Associated Websites.
Table 6.2: Penetration of Shopping via Mail Order Catalogues/Associated Websites
by Sex, Age, Social Grade and Region (% of adults), Year Ending June 2013
Table 6.3: Penetration of Shopping via Mail Order Catalogues/Associated Websites
by Purchasing Method by Sex, Age, Social Grade and Region (% of adults),
Year Ending June 2013.
Direct Sales
Table 6.4: Penetration of Shopping via Direct Sales by Sex, Age, Social Grade
and Region (% of adults), Year Ending June 2013.

7. Current Issues
DELIVERY METHOD INNOVATIONS.
Drone Delivery .
Postal Services.
Green Delivery Vans
‘Click & Collect’ Expansion.
DIGITAL DEVELOPMENTS.
POSSIBLE LEGISLATIVE CHANGES
CORPORATE ACTIVITY.
Home Retail Group
Photobox.
Virgin Wines

8. The Global Market
GLOBAL TRENDS AND MARKET SIZE
E-Commerce
Table 8.1: Global Business-to-Consumer E-Commerce Sales
by Region by Value ($bn), 2013
Figure 8.1: Global Business-to-Consumer E-Commerce Sales
by Region by Value ($bn), 2013
General Mail Order
Direct Marketing
Table 8.2: Top Global Regions for Creativity in Direct Marketing as Listed in The Big
Won Report by Rank and Points, 2013
Direct Selling.
Table 8.3: Leading Global Regions for Direct Selling by Sales Value and Market Share
($bn and %), 2012

9. Forecasts
INTRODUCTION
General Economic Forecasts
Table 9.1: Economic Forecasts (000, % and million), 2014-2018
FORECASTS 2014 TO 2018
Table 9.2: The Forecast UK Home Shopping Market by Sector by Value at Current
Prices (£m at rsp), 2014-2018.
Figure 9.1: The Forecast UK Home Shopping Market by Sector by Value at Current
Prices (£m at rsp), 2014-2018.
MARKET GROWTH
Figure 9.2: Growth in the UK Home Shopping Market by Value at Current Prices
(£m at rsp), 2014-2018.
FUTURE TRENDS.
Social Shopping
Silver Surfers
More Technological Innovation

10. Company Profiles
AMAZON.CO.UK LTD.
ASDA GROUP LTD.
ASOS.COM LTD.
DEBENHAMS PLC.
HOME RETAIL GROUP PLC
J SAINSBURY PLC.
N BROWN GROUP PLC.
NEXT PLC
QVC
SHOP DIRECT HOME SHOPPING LTD
TESCO PLC

11. Further Sources
Associations.
Publications.
General Sources.
Government Publications
Other Sources.
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade.
Standard Region

- Amazon.Co.Uk Ltd.
- Asda Group Ltd.
- Asos.Com Ltd.
- Debenhams Plc.
- Home Retail Group Plc
- J Sainsbury Plc.
- N Brown Group Plc.
- Next Plc
- Qvc
- Shop Direct Home Shopping Ltd
- Tesco Plc

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