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Baked Foods in China: Market Analysis
Access Asia Ltd, Dec 2004, Pages: 169
This report on baked foods in China deals with developments in the sector as it emerges. The report deals with both foreign companies, local initiatives and market demand for baked products. The report covers morning goods, biscuits, bread,
By 2003 the total current value market for baked foods in China increased in value by 104.50% over 1997.
China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Baked foods are among them.
Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of baked foods in China.
Historically, baked goods have been restricted to certain kinds of bread. Cakes and pastries were only introduced with the coming of western influences during the eighteenth, nineteenth and twentieth centuries. Biscuits are also a relatively new introduction, but have already become a regular part of the Chinese diet.
The arrival of the fast-food chains, western-style supermarkets, greater awareness of baked foods and the emergence of a generation both willing and able to try new products has meant that the market for baked foods has made great strides in China.
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