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Mobile Entertainment: Consumer needs, desires and profiles
Mobile Metrix AB, May 2003
This report is based on a study of 550 consumers in the UK and their opinions of using and attitudes to mobile internet and in particular mobile entertainment services such as ringtone, icons and mobile games. The report covers which consumers are the most intense users of mobile internet entertainment services.
Key issues covered in the report contents:
- What services are currently used today
- How many consumers are interested in mobile internet
- How much is spent on mobile internet entertainment services
- Market size estimates for mobile internet
- Which consumers buy these mobile services
- The market share of the providers of mobile internet entertainment services
- Satisfaction levels
- The distribution channels to consumer - why they are the key
- Factors to increase mobile internet usage
Who should read this report:
- Anyone wishing to understand the attitudes and preferences of the UK mobile entertainment consumer.
- Application providers wishing to understand the market for their mobile internet services and who is likely to buy and consume these services as well as their current mobile internet usage pattern.
- Mobile Operators wishing to understand the mobile internet consumers to attract them as subscribers.
- Infrastructure providers wishing to stay abreast of the mobile internet consumer in the UK.
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