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Juice in Kazakhstan

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    Report

  • 26 Pages
  • January 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 2852526
Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that offer a wide range of flavours. The most popular flavours are apple, multifruit and orange; however, pomegranate and cherry are gaining popularity.

The Juice in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JUICE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice drinks benefit from their affordability and flavour options
  • Popularity of juice drinks impacts nectars
  • Coca-Cola and RG Brands lead thanks to their wide product portfolios and brand recognition
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth of a mature product area
  • High prices and competition from other beverages hamper growth of 100% juice
  • Innovation to keep consumers interested
CATEGORY DATA
  • Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
SOFT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources