China Wine Market 2003

China Market Research, August 2002

1 Outlook for China's Economy
1.1 Gross Domestic Product
1.2 National Per Capita Income and Levels of Consumption
1.3 National Foreign Exchange Reserves
1.4 Import and Export Trade
1.5 Tariffs
1.6 Foreign Investment
1.7 Population and Employment

2 China's Wine Industry
2.1 Present Situation of China's Food Industry
2.2 Current Situation of China's Wine Industry
2.3 Types of Chinese Wine

3 Analysis of China's Wine Market Size
3.1 Total Size of China's Wine Market from 1997 to 2002
3.2 Regional Wine Market Structure in China
3.3 Product Structure of China's Wine Market
3.3.1 Dry Wine Market
3.3.2 Market of Other Wine Types
3.3.3 Imported Wine Market

4 Analysis of Supply on China's Wine Market
4.1 China's Total Output of Wine during 1991-2001
4.2 Regional Total Wine Output in China
4.3 China's Wine Import and Export
4.3.1 Total Import and Export
4.3.2 Import
4.3.3 Export
4.4 Balance of Supply and Demand on the Chinese Wine Market

5 Analysis of Competition on China's Wine Market
5.1 Characteristics of China's Wine Market
5.2 Major Chinese Wine Brands and their Market Shares
5.2.1 Domestic Wine Brands and their Market Shares
5.2.2 Imported Wine Brands and their Market Shares
5.3 Analysis of Competition among Major Wine Enterprises on the Chinese Market
5.3.1 Changyu Wine Group
5.3.2 Sino-French Joint-Venture Dynasty Winery Co., Ltd.
5.3.3 China Great Wall Wine Co., Ltd.
5.3.4 Yantai Grand Dragon Wine Inc.
5.3.5 Jilin Tonghua Wine Inc.
5.4 Major Marketing Strategies of Chinese Wine Products
5.4.1 Price Strategy
5.4.2 Advertising Strategy
5.4.3 Promotional Strategy
5.5 Distribution Channels of Wine Products in China
5.5.1 Distribution Channels of Domestically made Wine
5.5.2 Distribution Channels for Imported Wine

6 Development Trend and Forecasts of China's Wine Market
6.1 Development Trend of China's Wine Industry
6.1.1 Further Legislations on Wine
6.1.2 Integration of Industrial Standards with International Practice
6.1.3 Implementation of Wine Manufacture Certificate
6.1.4 Implementation of AOC Practice
6.1.5 Establishment of Wine Quality Grading System in China
6.2 Impact of China's Entry into the W To on the Wine Industry
6.3 Forecasts of China's Wine Market between 2002 and 2006

Appendix I Forecasts of China's Wine Market between 2002 and 2006
Appendix II Highlights of China's Winery Industry
Appendix III Procedures on the Administration of Wine Production (Trial Implementation)
Appendix IV Provisions on the Protection of Products from the Origin
Appendix V The Main Viticultural Areas in China

** Available in English version **

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