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Viewing report
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China Beer Market 2002
China Market Research, Jan 2002
1 Outlook for China's Economy
1.1 Gross Domestic Product
1.2 National Per Capita Income and Levels of Consumption
1.3 National Foreign Exchange Reserves
1.4 Import and Export Trade
1.5 Tariffs
1.6 Foreign Investment
1.7 Population and Employment
2 Overview of China's Beer Industry
2.1 Present Situation of China's Food Industry
2.2O A view of China's Beer Industry
2.3 Classification of Beer in China
3 Analysis of the Size of China's Beer Market
3.1 Total Size of China's Beer Market
3.2 Regional Beer Market Structure in China
3.3 Product Mix on China's Beer Market
3.3.1 Market of High-Grade Beer
3.3.2 Market of Medium-Grade Beer
3.3.3 Market of Low-Grade Beer
3.3.4 Market of Beer of Foreign Brands
4 Business Modes of China's Retail Enterprises
4.1 China's Total Output of Beer
4.2 Regional Beer Output in China
4.3 China's Beer Import and Export
4.3.1 Total Import and Export
4.3.2 Import
4.3.3 Export
4.4 Balance of Supply and Demand on China's Beer Market
5 Ownership Distribution of China's Retail Enterprises
5.1 Characteristics of China's Beer Market
5.2 Major Beer Brands in China
5.2.1 Characteristics of Chinese Beer Brands
5.2.2 National Brands
5.2.3 Foreign Beer Brands
5.3 Major Chinese Beer Brands and Their Market Shares
5.3.1 High-and Medium-Grade Beer Brands and Their Market Shares
5.3.2 Brands on China's Low-Grade Beer Market and Their Market Share
5.4 Analysis of Competition among Major Manufacturers on China's Beer Market
5.4.1 TsingTao Brewery Group
5.4.2 Yanjing Brewery Group
5.4.3 Huarun Brewery Group
5.5 Marketing Strategies of Major Enterprises on China's Beer Market
5.5.1 Price Strategy
5.5.2 Advertising Strategy
5.5.3 Promotional Strategy
5.6 Distribution Channels of Chinese Beer Enterprises
5.6.1 Distribution Channels of Domestic Beer Enterprises
5.6.1.1 Yanjing Model
5.6.1.2 Huiquan Model
5.6.2 Beer Distribution Channels of Foreign-Invested Enterprises
5.6.2.1 Budweiser Beer (ABCompany)
5.6.2.2 Carlsberg Company
5.6.2.3 San Miguel
5.6.2.4 Korean Beer
6 Trend of and Forecasts on the Development of China's Beer Market
6.1 Development Trend of China's Beer Industry,2002-2006
6.1.1 Merges among Enterprises
6.1.2 Withdrawal of Foreign Investments
6.1.3 Pure Draught Beer
6.1.4 Segmentation of Beer Market
6.1.5 Direct Selling Will Become the Main Marketing Channel
6.2 Forecasts for China's Beer Market during the 2002-2006 Period
Appendix: Directory of Chinese Beer Enterprises with an Annual Production Capacity of over 100,000 tons
New: Name list of Major Beer Factories in China
(A list of 50 biggest beer factories in China, including their tel, fax, email, website, contact person, address)
** Available in English version **
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