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Viewing report
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China Biscuit Market 2002
China Market Research, Jan 2002
1 Outlook for China's Economy
1.1 Gross Domestic Product
1.2 National Per Capita Income and Levels of Consumption
1.3 National Foreign Exchange Reserves
1.4 Import and Export Trade
1.5 Tariffs
1.6 Foreign Investment
1.7 Population and Employment
2 Comprehensive Description of China's Biscuit Industry
2.1 Development Status of China's Biscuit Industry
2.2 Comprehensive Description of China's Biscuit Trade
2.3 Categories of China Biscuit Products
3 Analysis of the Scales of China Biscuit Market
3.1 Scale of China's Biscuit Market
3.2 Analysis of Demand in China's Biscuit Market
4 Biscuit Supply in China Biscuit Market
4.1 Total Output of China's Biscuits from 1997-2002
4.2 Regional Outputs of China's Biscuits in 2002
4.3 Analysis of Import/export in China's Biscuit Market
4.3.1 Analysis of Major Import Regions and Import Status
4.3.2 Analysis of Major Export Regions and Trade Status
4.4 Analysis of the Balance of Supply/Demand in the Biscuit Market
5 Analysis of Competition in China's Biscuit Market
5.1 General Status of Major Brands in China's Biscuit Market in 2002
5.2 Major Biscuit Brands and Their Market Shares in China's Biscuit Market
5.3 Major Regional Biscuit Brands and Their Maket Shares in China
5.3.1 Major Biscuit Brands and Their Market Shares in Beijing's Biscuit Market
5.3.2 Major Biscuit Brands and Their Market Shares in Shanghai's Biscuit Market
5.3.3 Major Biscuit Brands and Their Market Shares in Wuhan's Biscuit Market
5.4 Major Competitive Enterprises in China's Biscuit Market
5.4.1 Nabisco
5.4.2 Kangshifu
5.4.3 Danone
5.4.4 Keebler
5.5 Analysis of Sales Strategy
5.5.1 Advertising Strategy
5.5.2 Analysis of Sales Promotion Strategies
5.5.3 Price Strategy
5.6 Sales Channels
5.6.1 Sales Channels of Domestic Biscuit Enterprises
5.6.2 Sales Channels of Foreign-invested Biscuit Enterprises
5.6.2.1 Kangshifu's Sales Pattern
5.6.2. 2 Nabisco's Sales Pattern
5.6.2. 3 Advantages and Disadvantages of Kangshifu and Nabisco's Sales Patterns
6 Prediction of the Development of China's Biscuit Market from 2003-2007
6.1 Effect on the Biscuit Trade after China Joins WTO
6.2 Prediction of Production
6.3 Prediction of the Market's Scale
New: A List of Major 50 China's Biscuit Enterprises
(This list includes their tel, fax, email, website, contact person, address etc)
** Available in English version **
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