|
|
 |
|
Viewing report
|
|
|
|
Consumer-Targeted Internet Investment: Online Strategies To Improve Patient Care And Product Positioning
Business Insights, May 2003, Pages: 94
The management report Consumer-Targeted Internet Investment: Online strategies to improve patient care and product positioning, provides detailed analyses about health website users, consumer opinions and behaviors towards online health information, which will provide an important tool for your eBusiness strategy formulation. This report will demonstrate how, by empowering the consumer through eBusiness investment, you will deliver the best results for specific promotional campaigns and the corporate branding of your company and products. Pharma companies are now realizing that the Internet is an ideal vehicle through which promotional activities can be channelled relatively cost free, which will significantly increase profit margins. Using online solutions to generate profit and overcome the declining productivity of traditional promotional activities, will help eBusiness executives to justify the value of eHealth projects. How to exploit the Internet to maximize consumer-targeted promotions and increase profit margins are the key issues addressed in this new management report.
Customers who bought this item also bought
Online Proxy Care: Reaching Caregivers Through the Internet
Online Patient Recruitment And Its Impact On Patient Relationship Management
The Internet and the Patient-Physician Relationship: Part 1: The Patient�s Perspective
Disease Management Online: Web-based Tools for Patients
Online Disease Management: Improving patient care and product positioning
American Health: Demographics and Spending of Health Care Consumers, 2nd Edition
Improving Patient Engagement in Telephonic and Online Health Improvement Programs for Lasting Behavior Change Webinar on CD-ROM
North American Home Health Care and Disease Management Markets for Remote Patient Monitoring
Beyond Disease Management: Strategies for Improving Patient Care and Cutting Costs
eHealth for the Pharmaceutical Industry: What Companies Need to Know about Trends in Physicians and Consumers Use of the Internet
The Changing Patient-Physician Relationship Part 2: the Physicians Perspective
Online Health Information and Services - 2004 Consumer Insight Survey Results Overview
|
|
|
|
