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The CRM Outlook: Maturing To The Next Level
Business Insights, May 2003, Pages: 206
CRM has reached a new stage of development making it more strategic and less of a buzzword in the corporate market.’ The CRM Outlook: Maturing to the next level considers the current hot issues surrounding contact center infrastructure, web communications, sales force automation, service and marketing applications, partner relationship management and analytics. The report reveals the main features of CRM software and identifies the traditional and new players in CRM providing comprehensive analysis into why so many CRM initiatives fail. Benefit from expert guidance into what you need to do before embarking or expanding to a full CRM initiative with implementation and best practice guidelines. Furthermore, fully understand why CRM is not just a technology project - as many organizations are finding to their cost.
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