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The Web Analytics Outlook: Increasing Online Profits
Business Insights, May 2003, Pages: 142
Considerable growth is predicted over the next two years for the web analytics market from $520 million in 2001 to over $4 billion by 2005, indicating it is now time to get more involved and better informed.’ The Web Analytics Outlook: Increasing online profits investigates the ultimate goal for web analytics solutions - the ability to model a customer experience and determine the impact on customer loyalty and lifetime revenue. This is achieved through comprehensive analysis of key products and vendors including Sybase, Net IQ and Oracle, market dynamics, technology and business directions and its business benefits. Identify current profitability opportunities by gaining a better understanding of how you can characterize website visitor behavior and contribute significantly to your company's CRM efforts in a highly fragmented market.
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