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Key Issues In Plastic Cards 2003: Technology Comes Of Age
Business Insights, May 2003
Card issuer profit margins are coming under pressure from all angles new companies are launching new products with loss-leader introductory rates fraud is escalating, with counterfeit cards and ‘cardholder not present’ transactions increasing significantly over the last five years. Internet payments are eating into the previously protected area of remote payments. The benefits of the investments in marketing technologies are now being realised, with companies at last learning how to use them to their potential. The card and payment market is more dynamic than ever which is a double-edged sword to the companies involved. It presents a whole new set of threats and with it a new set of opportunities. Through extensive primary and secondary research and analysis, the report Key Issues in Plastic Cards 2003: Technology comes of age addresses all of these issues and provides actionable recommendations and strategies to help you overcome the many issues the plastic cards market.
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