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Key Issues In European Retail Banking 2003: Channel Integration
Business Insights, April 2003, Pages: 133
The nature of the core retail banking product has already changed, and its delivery and servicing are evolving rapidly. With consumers becoming more demanding and more discerning, it may appear that many companies are left with little room for manoeuvre. However these same challenges provide new opportunities for innovators to experiment and expand.
In the UK, the first branch-sharing scheme was recently introduced, heralding a revolutionary approach to distribution and competition. The only guarantee for the participants is that things will continue to change.
The report, Key Issues in European Retail Banking 2003: Channel integration assesses the European market in detail, identifying the key players, the major threats to the incumbents and provides actionable and innovative strategies for future success.
“20% of European consumers and 39% of French consumers would be willing to buy banking products from a utilities company. ”
Source: Key Issues in European Retail Banking 2003: Channel integration
Key Issues in European Retail Banking 2003: Channel integration is based uponunique market research with financial services organisations, the results of which will provide you with:
- New entrant analysis, examining the source of your future threats and enabling you to develop strategies which will keep you one step ahead of your competition
- Analysis of ebanking strategies, identifying the strategies being used and assessing which have been successful
- Strategic assessment of cross-selling, highlighting how to improve margins and add value to customer numbers
- New approaches to customer targeting, Identify new ways of putting together product packages and marketing campaigns designed for new smaller and more lucrative segments
“Despite sizable spending on Internet services the Internet is only the third most commonly used means to purchase or arrange banking services. 16% of consumers in Europe have purchased or arranged banking services on the Internet. ”
Source: Key Issues in European Retail Banking 2003: Channel integration
Benefit from over 120 pages of expert insight and analysis, enabling you to:
- Minimise threats to your revenue and market position by developing strategies to counter those of your current and future competitors
- Secure customer loyalty through understanding how channel integration is an essential facet in improving your customer’s experience
- Increase revenue and margins by implementing integrated marketing campaigns which target specific audience segments
- Derive maximum value from your branches, turn these low value transactions to your advantage
The Answers to Your Questions
- Which are the largest retail banking service providers, what are their strengths and weaknesses and how have they been successful?
- How can I implement a lifestage marketing campaign in my retail banking services?
- What are the most successful ebanking strategies?
- What are the benefits of developing affinity portfolios?
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