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1998 Product Development Metrics Research Summary


Description: While global competition is forcing companies to reduce product life cycles, most manufactures have only a rudimentary idea of how to measure their new product development efforts.

This finding is from the 1998 Product Development Metrics Survey conducted by Goldense Group, Inc (GGI). GGI collected data on metrics used by product research and development (R& D) centers throughout North America, Europe and Asia. GGI surveyed 190 companies that produce medical, electronics, automotive, and industrial products.

All respondents used metrics of some form to track their research and development efforts, but survey results document minimal use of common measurement systems combined with an industry-wide inability to measure the effect new products have on company profits, and a lack of sophistication in the measurement tools used to capture results.

This "Summary" report amplifies the "Highlights" report with 35 pages of graphical presentation materials, further clarifying metrics systems in industry, the state of corporate metrics, the state of project metrics and the linkages between team performance and reward systems.

This "Summary" report contains results for the survey population analyzed as a whole, while the more detailed "Results" report contains segment analyses.




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