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Health and Wellness in Israel

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    Report

  • 62 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 2882556
In 2024, many consumers focused on health and wellness, driving innovation across food and drink categories focused on natural, minimally processed, and easily recognisable ingredients. Manufacturers responded by reformulating products to eliminate artificial additives, and by launching high-protein, high-fibre, and plant-based alternatives.

This Health and Wellness in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Natural, functional, and low sugar products drive health led innovation in Israel in 2024
INDUSTRY PERFORMANCE
  • Consumer demand for natural, minimally processed ingredients shapes product innovation
  • Functional nutrition and sugar reduction drives health-focused consumer choices
WHAT’S NEXT
  • High protein, plant-based, and functional claims are set to shape innovation across the forecast period
COUNTRY REPORTSHW HOT DRINKS IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-conscious consumers drive growth in organic, herbal, and no caffeine hot drinks
INDUSTRY PERFORMANCE
  • Rising health awareness drives demand for low sugar, functional, and herbal hot drinks in Israel
  • The organic claim is supported by rising demand for natural, minimally processed goods
  • No caffeine claims are driven by consumers seeking to manage sleep quality and reduce anxiety
WHAT’S NEXT
  • Health-conscious consumers are set to drive growth in herbal, organic, and low sugar hot drinks
  • Sales of organic hot drinks will be driven by demand for natural, premium goods
  • Sales of no caffeine products are expected to grow as health and wellness concerns influence consumer choices
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SOFT DRINKS IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health consciousness drives sales of no sugar and functional soft drinks in 2024
INDUSTRY PERFORMANCE
  • Rising demand for low sugar, no sugar and functional options drives growth in soft drinks
  • Mandatory red labelling and health awareness accelerate the shift to no sugar soft drinks
  • Health-focused reformulations fuel the evolution of energy boosting drinks
WHAT’S NEXT
  • Health-led reformulation and functional benefits are set to support growth across soft drinks
  • Low sugar priorities among consumers will continue to drive demand for no sugar soft drinks
  • Energy boosting drinks are set to incorporate low sugar formulations as health priorities rise
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SNACKS IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High protein, good source of vitamins, and natural trends influence innovation in snacks
INDUSTRY PERFORMANCE
  • Protein snacks gain momentum as health-conscious consumers prioritise satiety, functionality and on-the-go nutrition
  • Consumers seek convenient, everyday ways to boost vitamin intake without changing habits
  • Consumers increasingly favour no sugar options amid health and wellness concerns
WHAT’S NEXT
  • Health and wellness is set to shape future growth and innovation in snacks
  • Consumers are expected to prioritise convenient vitamin intake to support everyday health and wellbeing
  • No sugar claims will continue to gain ground however indulgence remains a challenge
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW DAIRY PRODUCTS AND ALTERNATIVES IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High protein, low fat, probiotic and plant-based claims drive sales in 2024
INDUSTRY PERFORMANCE
  • Rising demand for natural ingredients and the growth of flexitarian diets drive innovation in 2024
  • Low fat appeals to consumers looking to manage their health, however, competition from full fat remains
  • Probiotic claims drive growth and sales as consumers prioritise digestive health
WHAT’S NEXT
  • High protein, plant-based dairy and health concerns shape future product development
  • Rising demand for low fat dairy and alternatives will be driven by health-conscious consumers
  • Probiotic and lactose free claims are set to benefit from rising interest in gut health
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW COOKING INGREDIENTS AND MEALS IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Natural claims, gluten free products and flexitarian diets drive sales and support innovation
INDUSTRY PERFORMANCE
  • Innovation focuses on health reformulation and simple, recognisable ingredients
  • Players reformulate products as demand for natural positioning strengthens in 2024
  • Gluten-free claims gain prominence as consumers prioritise digestive health
WHAT’S NEXT
  • Innovation is set to focus on clean labels, regulatory pressure and shifting consumption habits
  • Brands are set to reformulate products as the natural claim supports sales
  • Gluten free products are set for growth as health-conscious consumers drive demand
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW STAPLE FOODS IN ISRAELKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-driven innovation supports growth for high protein, high fibre, natural and plant-based staples
INDUSTRY PERFORMANCE
  • Health and wellness demands drive innovation in high protein and reduced sugar products
  • The natural claim is driven by rising interest in minimally processed goods
  • Consumers prioritise digestive health through high fibre choices
WHAT’S NEXT
  • Health and wellness priorities are set to accelerate demand for high protein, natural choices
  • Consumers increasingly choose natural claims for transparency, familiarity and perceived health benefits
  • Consumers are set to choose high fibre rice and pasta for digestive health and satiety
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS