As a result of the health crisis caused by COVID-19, Peruvian consumers’ perspectives have changed in a somewhat paradoxical way as they are concerned with their general wellbeing, focusing on both physical health, but also indulgence and gratification.
The Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Health and wellness in 2021: The big picture
- 2021 trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Caffeine is not for everyone
- BFY reduced sugar beverages see further decline in 2021
- Bottled water hit hard by consumers switching to boiled water
- Wider range of reduced caffeine products as consumers seek healthy and stress-relieving beverages
- Indulgence is not just about sugar
- Less harmful energy beverages: a development opportunity
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- FF hot drinks benefits from pandemic and home schooling
- Rising interest in hot drinks with specific benefits and local ingredients
- Ajeper SA retains its lead in fortified/functional beverages in 2021
- Innovation and portfolio expansion in teas
- Functional soft drinks’ growth with correct communication
- Natural and nutritious substitutes
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- “Back to basics” in a time of economic crisis and price-sensitivity
- NH teas benefit from their immune system support and price
- Nestlé maintains its lead in 2021
- Future growth with consumers focusing on their health and wellbeing
- Challenge in generating value and differentiation
- Possible development of NH tea with more accessible prices
- Table 32 Sales of NH Beverages by Category: Value 2016-2021
- Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
2021 DEVELOPMENTS
- No market for organic beverages in Peru in 2021 and none likely over the forecast period
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Recovery in 2021 with the regularisation of production and distribution
- Gloria SA maintains its lead due to its wide distribution network
- Lack of innovation limits category development
- Unit price is the main threat to future growth
- Confectionery consumption is expected to rise
- Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Free from lactose dominates the category in 2021
- Decline in volume size with growth of alternative milk
- Distribution is mainly through modern channels, impacting increased product penetration
- New brands and products expected to enter the market
- Growing awareness will fuel future demand
- Free from gluten pasta and rice are expected to have good performance
- Table 46 Sales of Free From by Category: Value 2016-2021
- Table 47 Sales of Free From by Category: % Value Growth 2016-2021
- Table 48 NBO Company Shares of Free From: % Value 2017-2021
- Table 49 LBN Brand Shares of Free From: % Value 2018-2021
- Table 50 Distribution of Free From by Format: % Value 2016-2021
- Table 51 Forecast Sales of Free From by Category: Value 2021-2026
- Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers are already familiar with FF products
- Alicorp SAA leads thanks to its wide product portfolio
- FF products are mainly positioned for children
- New product launches are expected over the forecast period
- Competitive environment not expected to change
- Purchasing power recovery will drive growth
- Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- New NH products entering the market in 2021
- Strong competition from fresh food
- Competitive landscape remains highly fragmented
- Increasing awareness set to drive growth
- Innovation is expected, expanding the consumer base
- Peruvian government has tightened control measures
- Table 64 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Lack of knowledge limits organic food penetration
- Local manufacturers focus on exports
- Organic food remains a niche
- Greater demand is expected, but market will remain small
- Supply of organic products set to increase
- New HW retailers will help organic products’ development
- Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 73 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 75 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
