Beauty and Personal Care in Bulgaria

Report
125 Pages
April 2023
Region: Bulgaria
Euromonitor International
ID: 2887367

2022 saw the beauty and personal care market in Bulgaria bounce back strongly after the negative impact of the pandemic in 2020. This resurgence indicates that Bulgarians have adapted to the challenges posed by the pandemic and that it is no longer causing as much disruption. The lifting of all restrictions in 2022 allowed stores to remain open throughout the year, which encouraged the resumption of pre-pandemic habits. People started going to the gym again and women returned to beauty salons. W...

The Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEAUTY AND PERSONAL CARE IN BULGARIA

EXECUTIVE SUMMARY

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
A positive 2022, with rising private label demand due to high inflation
E-commerce’s growth continues thanks to strong presence of online retailers such as Notino and eMAG
Rising consumer interest in natural products

PROSPECTS AND OPPORTUNITIES

Shift from premium to mass brands due to high inflation and economic instability
Increasingly affordable premium fragrances set to gain share
Significant growth of convenient e-commerce expected

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

PREMIUM BEAUTY AND PERSONAL CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Strong 2022 for premium beauty and personal care due to massive advertising campaigns in collaboration with influencers
E-commerce is a developed and demanded channel
L’Oréal Bulgaria leads with its wide product range, significant investment and constant innovation

PROSPECTS AND OPPORTUNITIES

Rising interest in dermocosmetics
Challenge ahead with slow economic recovery
Premium brands need to maintain differentiation to sustain their performance

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

BABY AND CHILD-SPECIFIC PRODUCTS IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Rising product awareness drives growth despite declining birth rate in 2022
E-commerce’s strong development boots sales of baby and child-specific products
Resumption of travel boosts demand for baby and child-specific sun care

PROSPECTS AND OPPORTUNITIES

Increasing product and care awareness supports future category growth
Investment in social media key to brand success
Convenience and channel immaturity ensure strong future for e-commerce

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

BATH AND SHOWER IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Consumers increasingly opting for convenient and cost-effective larger packs
Bar soap continues to hold a prominent market share in 2022
Ecological claims increasingly important in bath and shower

PROSPECTS AND OPPORTUNITIES

Private label expansion in a time of high inflation
Zero-waste and ethical consumption set to increasingly impact the category
E-commerce accelerates, bringing niche products into mainstream

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

COLOUR COSMETICS IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Robust growth for colour cosmetics with eye make-up remaining an essential part of many women’s beauty routines
Promotional activities and discounts of online retailers appeal to bargain hunters and drive further growth of e-commerce
Affordability and influence of social media drive sales of mass cosmetics

PROSPECTS AND OPPORTUNITIES

Strong future, with colour cosmetics to outperform review period growth
Rising popularity of convenient e-commerce
Organic and natural colour cosmetics set to remain niche

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

DEODORANTS IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Lifting of pandemic restrictions, low household penetration and innovation support deodorant sales in 2022
Rising demand for green deodorants
Convenience trend influences consumer deodorant preferences

PROSPECTS AND OPPORTUNITIES

Sales supported by promotions, discounts and loyalty programmes
Growth of more natural products, whilst wipes set to remain negligible
Convenience and wide product range to drive further growth of e-commerce

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

DEPILATORIES IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Bulgarian women appreciate the convenience of shaving
Notable shift to private label due to economic instability and rising prices
Increased interest in natural ingredients

PROSPECTS AND OPPORTUNITIES

Convenience and natural ingredients to remain key drivers of growth
E-commerce growth fuelled by increased product variety and price-sensitivity
Potential in nascent men’s segment and multi-functional products

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

FRAGRANCES IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Lifting of pandemic restrictions boosts demand for fragrances in 2022
E-commerce expansion with retailers investing in building their presence online
Remarkable 2022 for L'Oréal

PROSPECTS AND OPPORTUNITIES

Premium fragrances to outperform mass as a refined image is important even during uncertain economic times
Omnichannel approach, loyalty programmes and discounts crucial for retailers
Competitive landscape set to remain unchanged

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

HAIR CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Hair care growth with rising popularity of private label
Surging popularity of dry shampoos, while perms and relaxants continue their downward trajectory
Professional hair care growth fuelled by online retailers

PROSPECTS AND OPPORTUNITIES

Value sales growth driven by higher value, innovative products
Social media will continue to play an important role
Bulgarian women looking for more comprehensive hair care solutions

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

MEN'S GROOMING IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Strong 2022 for men’s fragrances and skin care, although the latter category remains underdeveloped
Increasing number of specialist internet retailers and strong fragrance demand support further e-commerce growth in 2022
Beard trend continues to impact the performance of men’s shaving

PROSPECTS AND OPPORTUNITIES

Rising demand for economy and private label products due to economic instability
Manufacturers to adapt to new grooming habits
Rising number of internet retailers selling men’s products to fuel e-commerce growth

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

ORAL CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Major players boost sales of oral care with education initiatives
Social media fuels demand for whitening products
Electric toothbrushes are perceived to be more effective

PROSPECTS AND OPPORTUNITIES

Private label set to perform well due to rising price-sensitivity
Continued switch to electric toothbrushes
Growth of e-commerce driven by power toothbrushes

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

SKIN CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Rising popularity of products that target specific skin problems
Investment and increased trust in e-commerce drive channel growth
Social media is a key purchase trigger for many skin care consumers

PROSPECTS AND OPPORTUNITIES

Growth supported by information, marketing campaigns and a focus on clean skin
Gen Z set to be the leading skin care consumers
E-commerce to play an important role in the development of skin care

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

SUN CARE IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
Lifting of travel restrictions and good weather support sun care sales in 2022
Manufacturers drive increased demand for premium dermocosmetics with strong marketing campaigns
Convenient spray format increasingly popular in sun care

PROSPECTS AND OPPORTUNITIES

Rising parental awareness of the need for prevention and new products set to drive sales of baby and child-specific sun care
Dermocosmetics appeal with their skin care benefits
Tourism will continue to play an important role

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

PURCHASE OPTIONS

Single User License PDF

Site License PDF

Enterprise License PDF

need a quote ?

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€825EUR$910USD£737GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1650EUR$1,820USD£1,473GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€2475EUR$2,730USD£2,210GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Mass Beauty and Personal Care in Bulgaria

Beauty and Personal Care in Western Europe

Europe Beauty and Personal Care Products - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

Global Personal Care Contract Manufacturing Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Online Beauty And Personal Care Market By Type, By Gender, By Nature: Global Opportunity Analysis and Industry Forecast, 2023-2032