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The Post-SMS War for Mobile Communications: Messaging Apps (2Q 2014)

  • ID: 2889810
  • Report
  • April 2014
  • 51 Pages
  • Parks Associates
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Personal communications is increasingly mobile and social; traditional SMS service is now overtaken by new OTT mobile messaging services such as Whatsapp, WeChat, Line, and KakaoTalk. This report examines such messaging apps’ versatile business models, their impact on mobile carriers’ messaging business, and the prospects of Rich Communications Suites (RCS).

This report provides forecasts of global carriers’ messaging service revenue and OTT messaging app revenues from 2014-2019.
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Data Points

The Bottom Line

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach

2.0 Trends in Mobile Messaging
2.1 Growth of Messaging Apps
2.1.1 Messaging App Landscape
2.1.2 Drivers of Messaging Apps
2.1.3 Messaging Apps Features and Functions
2.1.3.1 Niche Messaging App Features
2.1.3.2 Messaging Apps as Platforms
2.1.3.3 Messaging Apps for Enterprises
2.1.4 Messaging Apps: Consumer Perspectives
2.2 SMS and Messaging Apps: Challenges and Opportunities
2.2.1 Enterprise and Application to Person (A2P) SMS
2.2.2 Mobile Messaging Convergence
2.3 Mobile Operators’ Messaging Apps Strategy and Initiatives
2.3.1 RCSe/joyn
2.3.2 Mobile Carriers’ Messaging Apps
2.3.3 Mobile Carrier and Messaging Apps Partnerships

3.0 Monetization of Mobile Messaging
3.1 Messaging Apps Business Models and Monetization Strategies
3.2 Monetization Strategies for SMS

4.0 Market Forecasts
4.1 Market Drivers and Barriers
4.2 Forecast Methodology
4.3 Sources of Information
4.4 Messaging Users and Revenue Forecasts

5.0 Market Implications and Recommendations

6.0 Appendix

Company Index

List Of Figures:

- Companies Researched or Briefed for the Report
- Messaging App Categories
- Messaging App Details
- Messaging Apps Share in the U.S.
- North America and Western Europe International SMS and MMS Pricing Examples
- Smartphone Penetration among Broadband Households in the U.S.
- Monthly Use of Instant/Video Messaging App Functions
- Messaging Apps’ Paths to Differentiation
- Smartphone App Usage
- Tablet App Usage
- Daily Use of Messaging Apps
- SMS Use Cases
- SMS Aggregators
- Paths to WWW-Mobile Messaging Convergence
- Mobile Operators’ Response to OTT Apps
- Examples of OTT Call and Messaging Apps Launched by MNOs
- Approaches to Messaging App Monetization
- SMS Users, Volume, and Revenue Methodology
- OTT Messaging Users and Volume Forecast Methodology
- Text Messaging Users by Region
- Text Messaging Volume by Region
- Text Messaging Revenue by Region
- OTT Messaging App Users by Region
- OTT Messaging Volume by Region
- Messaging Volume by Type
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